Culture Defines Your Company
Establish your culture! When we ask experienced leaders what matters most, 7-out-of-10 say “Establish your culture.” Companies can be defined by their leaders, by their products, by their services, by their industry, or even by their performance, but culture touches everything.
The Definition of Workplace Culture
Corporate culture is the environment that pervades and defines each and every working day. Culture is the way things truly get done on a day-to-day basis. Culture is the way employees think, behave and work and includes the known and unspoken values and assumptions that drive key practices and behaviors.
Think of culture as the orienting point of a company’s internal compass…the collective attitude, assumptions, purpose and behaviors of a company’s workforce. It is a company’s true north.
A Healthy Culture Creates the Foundation for Success
Generally, if employees agree with and authentically participate in the culture, they are happy and engaged. If your workforce is out of sync with the way work gets done, they are less engaged and less productive. Some may even act as saboteurs.
Is Culture Just HR-Soft Stuff?
For those of you who are charged with achieving specific goals around an organization’s financials, does this sound a bit soft? Well it may sound that way. But here are some facts that should persuade you to take corporate culture very seriously:
Indeed, culture matters.
Three Leadership Tips to Establish Your Culture
Here are three tips on how to enhance and establish your culture so it supports increased performance and accelerates your strategy:
1. Desired Behaviors
Identify the behaviors that support the desired culture and be sure that your leaders live them.
2. Reinforcement Mechanisms
Set up a system that reinforces the desired behaviors at all levels in the organization and monitor performance so the right behaviors are regularly and transparently rewarded.
3. Compelling Stories
Create narratives that emotionally connect with employees on why the behaviors matter and how they will propel the company, and its people, forward.
The Bottom Line
When you establish your culture…your true north…your people and your organization are on the road to success.
To learn more about how to establish your culture for high performance, download The 3 Levels of a High Performance Culture
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