The Relationship between Corporate Culture and Growth

relationship between corporate culture and growth

Corporate Culture Affects Revenue Growth
If you want to create year over year revenue growth, be sure you understand the relationship between corporate culture and growth.  Smart leaders know growth strategies must go through culture to produce results.  How the company culturally views areas like decisions, customers, markets, quality, and risk tolerance plays a key role in go-to-market strategy execution.

What Corporate Culture Is
We think of culture as how things actually get done in an organization.  It is the way employees think, behave and work and includes the values and beliefs that drive business behaviors and practices.  It is guided especially by leaders in who they hire, fire and promote and how they themselves behave.

What the Corporate Culture Research Says
Harvard Business School recently reported that an effective workplace culture can account for up to half of the differential in performance between organizations in the same industry.  And our own organizational alignment research found that cultural factors accounts for 40% of the difference between high and low performing companies in terms of revenue growth, profitability, customer satisfaction and employee engagement.  Culture does indeed play a powerful role in a company’s growth strategy.

A Bad Relationship between Corporate Culture and Growth
An example of a bad relationship between corporate culture and growth would be Wells Fargo.  The toxic sales culture at Wells Fargo essentially caused the company’s 2016 debacle and continues to cause serious problems.  It was recently revealed that Wells Fargo may have charged half a million of its clients for unwanted auto insurance.  And this after the scandal that broke over the revelation that the millions of unauthorized accounts were opened as a result of a push for revenue growth.

Where were their corporate values about serving their customers with integrity?  The organization became a target of congressional hearings, their stock suffered huge losses and there was a leadership shakeup. Not the year over year growth they were looking for…

A Good Relationship between Corporate Culture and Growth
We consider Zappos an example of a good relationship between corporate culture and growth.  Zappos touts its Culture of Wow whereby each employee is empowered to live the company’s commitment to deliver out-of-this-world customer service.  The company claims that their “Core Values are more than just words; they’re a way of life.”

They believe as we do that “companies with a strong culture and a higher purpose perform better in the long run.”  Their belief led to their phenomenal success reaching $1 billion in sales in less than ten years.

The Bottom Line
Pay close attention to the relationship between corporate culture and growth.  It could make or break your go-to-market plans for high growth.

To learn more about the relationship between corporate culture and growth, download The 3 Levels of a High Performance Culture

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Cindee Van Vleck
Director Human Resources

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Susan Anderson
Workforce Planning Bureau

LSA exceeded all my expectations. We interviewed 7 potential training and consulting partners and selected LSA due to their expertise, flexibility, and breadth and depth of solutions. We were able to construct a management training course from the modules most appropriate to our needs, and are able to provide additional training from their well developed portfolio of experts. Our managers galvanized as a team throughout the session and are better prepared for the rigors of a competitive market.

Mitch Mandich
CEO

Edify

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Bob Ward
Director of HR

We signed up with LSA early on–as their 22nd Member! Since then, our organization’s learning needs have increased and decreased and increased again with the changing times. The beauty of the LSA business model is its flexibility…when we needed to supplement our own internal resources, we used LSA services knowing that we could depend on the outstanding quality of the leadership development and management training programs they provide.

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HR Manager

I had been working with LSA for many years with my prior company. Currently, I’m with a company who hadn’t done much basic management skills training. After identifying and presenting a program recently, our managers are excited and talking in the halls about the great experience. LSA saves us time in delivering the right training for our needs.

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HR Director

Understanding and conforming to legal compliance was very important to our company. We turned to LSA Global to provide a quality and cost effective way to ensure that we were AB 1825 compliant. Their interactive eLearning program was top-notch. It allowed our managers to learn at their own pace, and on their own time. The program was tailored to include our logo and our internal harassment policies. It was interactive and met all federal and state legal requirements. I would highly recommend LSA Global to any company looking for an efficient and effective and top quality way to train their managers to be in compliance.

Kelly Warren, SPHR
Director, HR & Compliance

LSA custom designed a Management Development program that is absolutely “on target” for our technical managers. Their facilitator has done a superb job delivering the material in a way that is fast paced, highly interactive, and fun. She presents practical solutions to the people situations that our managers face every day. I regard LSA as an excellent partner that understands our business needs and a virtual member of our HR department.

Judith Onton
Vice President Human Resources

“We turned to LSA to help us custom design and deliver a leadership and management development curriculum to help drive performance. They have done an excellent job diagnosing the business situation, designing an approach that fits our culture, and delivering a first class solution.”

Sally Buchannan
VP Human Resources

Thank you to LSA Global for their partnership and support in helping us to design and roll-out our valuable management development training program. I personally have partnered with LSA Global at four of my previous companies. It continues to be a delight working with LSA. We look forward to partnering with them at Blackhawk Networks for future training and consulting needs.

Suzanne Kinner
VP Human Resources

Blackhawk Network

We recently partnered with LSA Global to offer our Supervisors and Managers a customized two-day management training program. Everyone who attended said it was by far the best management training program they had ever attended. The content was rich and highly interactive. The case studies were relevant. Each participant walked away from the training much better equipped to lead their teams.

Jeff Coon
Director of Human Resources

LSA has become the gold standard in team building and management training at Genomic Health! I have a hard time finding facilitators that come close to their level of customization, expertise and experience.

Emily Couey
Director of Human Resources

For our go to training outsourcing partner, LSA provides exactly what we want. As always, they deliver outstanding work!

Elizabeth Siebert
Director, Organizational Excellence & Development

Intuit

I have worked with other training companies and found it to be more of a seller/buyer relationship than one of matching the right expertise to our business issues. That’s what LSA does – ask the hard questions, listen, and understand our business needs. We receive the benefit of their expertise from assistance with personal development plans to enhancing team performance, to looking at enterprise-wide challenges. It’s all about helping our business succeed as we grow. Right now, LSA is providing great ideas, a fresh approach, and valuable guidance as we develop our management team and accelerate our client relationship management results.

Kristin Westland-Kaune
Director, Team Development

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Don Pryor
Director, Business Planning & Analysis

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