The Relationship between Corporate Culture and Growth

relationship between corporate culture and growth

Corporate Culture Affects Revenue Growth
If you want to create year over year revenue growth, be sure you understand the relationship between corporate culture and growth.  Smart leaders know growth strategies must go through culture to produce results.  How the company culturally views areas like decisions, customers, markets, quality, and risk tolerance plays a key role in go-to-market strategy execution.

What Corporate Culture Is
We think of culture as how things actually get done in an organization.  It is the way employees think, behave and work and includes the values and beliefs that drive business behaviors and practices.  It is guided especially by leaders in who they hire, fire and promote and how they themselves behave.

What the Corporate Culture Research Says
Harvard Business School recently reported that an effective workplace culture can account for up to half of the differential in performance between organizations in the same industry.  And our own organizational alignment research found that cultural factors accounts for 40% of the difference between high and low performing companies in terms of revenue growth, profitability, customer satisfaction and employee engagement.  Culture does indeed play a powerful role in a company’s growth strategy.

A Bad Relationship between Corporate Culture and Growth
An example of a bad relationship between corporate culture and growth would be Wells Fargo.  The toxic sales culture at Wells Fargo essentially caused the company’s 2016 debacle and continues to cause serious problems.  It was recently revealed that Wells Fargo may have charged half a million of its clients for unwanted auto insurance.  And this after the scandal that broke over the revelation that the millions of unauthorized accounts were opened as a result of a push for revenue growth.

Where were their corporate values about serving their customers with integrity?  The organization became a target of congressional hearings, their stock suffered huge losses and there was a leadership shakeup. Not the year over year growth they were looking for…

A Good Relationship between Corporate Culture and Growth
We consider Zappos an example of a good relationship between corporate culture and growth.  Zappos touts its Culture of Wow whereby each employee is empowered to live the company’s commitment to deliver out-of-this-world customer service.  The company claims that their “Core Values are more than just words; they’re a way of life.”

They believe as we do that “companies with a strong culture and a higher purpose perform better in the long run.”  Their belief led to their phenomenal success reaching $1 billion in sales in less than ten years.

The Bottom Line
Pay close attention to the relationship between corporate culture and growth.  It could make or break your go-to-market plans for high growth.

To learn more about the relationship between corporate culture and growth, download The 3 Levels of a High Performance Culture

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What a personal and professional pleasure it has been to Partner with LSA. They are truly a strategic partner with Wyse. For more than 5 years, LSA has been engaged in delivering various training and development solutions for Wyse, from custom on-site programs targeting specific core competencies, to working individually with clients to build job skills, and offering invaluable services to me and my team as we continue to build our learning programs. LSA’s representatives do more than sell a product, they offer a full service solution: they understand our business, our strategic initiatives, and the needs of our customers.

Jeff Rangel
Director of HR

VNUS Medical has been very pleased with the effective management development programs that LSA Global has delivered for us over the last four years. The programs have been universally facilitated by experienced and best in class instructors. The knowledge gained by our management team has been put into practice very quickly. VNUS is very happy to be working in partnership with LSA because they consistently deliver excellent programs that receive exceptional feedback from our management team.

Cindee Van Vleck
Director Human Resources

I’ve been associated with LSA for the last 8 years and have found them to be an extremely professional, well managed full service training organization. Since working with LSA, I’ve participated in a number of solutions ranging from Performance Management to Assertiveness Training – I’ve found that the quality of the resources is superior. They are well prepared and have definitely done a considerable amount of pre-work in order to customize our culture and business into the total learning experience – making it most beneficial for our employees.

Duane Schroeder
Human Resource Manager

In my years working with LSA, it seems like I’ve had a personal consultant at my fingertips to help me identify just the right solution to satisfy our needs. The entire LSA team has become a trusted friend of Actel — assuring we provide state-of-the-art learning to meet our complex, high-tech business and people needs.

Linda Mitchell
Training Manager

“We turned to LSA to help us custom design and deliver a leadership and management development curriculum to help drive performance. They have done an excellent job diagnosing the business situation, designing an approach that fits our culture, and delivering a first class solution.”

Sally Buchannan
VP Human Resources

LSA’s Employee Engagement Consulting and Survey work has provided critical visibility into: how well our people are holding up under the general economic environment, as well as, the specific challenges that face biotechnology companies in their efforts to discover and develop new medicines; their level of alignment and commitment to XOMA’s Vision and mission critical strategies; how leadership practices and management systems support an environment that engender commitment, and the specific actions that our leaders can take to improve on areas that are important to our people. I highly recommend LSA’s employee engagement solutions.

Chris Wells
Vice President, HR and IT

I’ve partnered with LSA Global at two companies now, and I consider them a valuable and trusted training and consulting resource. They recommended just the right solution to address our management development needs and have wonderful facilitators that match YuMe’s culture and style of our management team. I would highly recommend LSA Global to any company wanting to deliver quality learning solutions with a valuable learning and development partner.

Maya Paul
HR Director

LSA’s approach and ability to bring the best resources to eBay has been a great asset. They really focus on helping us succeed in any way they can and are very flexible in meeting our management and talent needs.

Mike Normant
Learning & Development

ebay

For our go to training outsourcing partner, LSA provides exactly what we want. As always, they deliver outstanding work!

Elizabeth Siebert
Director, Organizational Excellence & Development

Intuit

We consider LSA Global our outsourced learning and development partner. We worked closely with LSA to customize a management development program to meet our growing business needs. I would highly recommend LSA to any company wanting to deliver quality learning solutions.

Terri Wright-Scheer
Vice President Human Resources

Thank you to LSA Global for their partnership and support in helping us to design and roll-out our valuable management development training program. I personally have partnered with LSA Global at four of my previous companies. It continues to be a delight working with LSA. We look forward to partnering with them at Blackhawk Networks for future training and consulting needs.

Suzanne Kinner
VP Human Resources

Blackhawk Network

In the Next Generation Management Development courses, I was trained with skills and tools that have made me and my team more productive, motivated, and successful at communicating with other departments.

 

Kevin Ashman
Firmware Engineering Supervisor

PalmSource has found our relationship with LSA extremely beneficial. We worked closely with LSA to customize the right Management Training Program solution to meet our unique business needs. LSA is a quality organization, one that I’d recommend to any company looking for a first class training and consulting partner.

Ken Boehm
Vice President of Human Resources

I continue to be impressed by the level of leadership development and management expertise and quality of advice and facilitation that LSA has to offer. What a smart and client-centric group of great people who really know how to help leaders attract, engage, develop and retain top talent.

Tracy Esposito
Director, HR Business Partner

Congratulations on your pro-activity in establishing this program and developing such an effective New Employee Orientation course.

Farhat Ali
President and Chief Executive Office

Fujitsu

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