Implementing Your Sales Strategy Matters
Our organizational alignment research found that implementing your sales strategy accounts for 31% of the difference between high and low growth companies. If your sales strategy is not being consistently implemented across your organization, this article is for you.
The Sales Leadership Strategy Scenario
The sales strategy session or sales kickoff is over and now your sales team must go make it happen. Hopefully you have invested the time and effort to distill your sales strategy into a clear plan that includes the six sales strategy components that matter most:
Monitoring If Your Sales Strategy is Working
Congratulations. A great and necessary start. For a it to make a true difference, however, strategy must be properly executed.
All too often a sales team seems eager after kickoff, but two quarters later, you see little change in the way they are behaving and no clear signs that you will hit your agreed upon targets. Now the question becomes – is your sales strategy working?
Three Ways to Test If Your Sales Strategy Is On Track
One of the easiest and most efficient ways to find out is to select a few of your sales folks, perhaps a couple of your sales stars, two of your lower performers, two turning in an average performance, and an influential sales manager. Then follow these steps to test if your sales strategy is really doing what you hoped it would do.
The Bottom Line
It takes unrelenting clarity, focus and sales leadership to not join the almost 9 out of 10 companies that don’t move their strategic plans from the Board Room to the field. Don’t leave your sales force in a state of confusion or undisciplined activity. Give your sales team clear direction, the ability to carry out the new sales plan, and ongoing support and accountability to make it happen.
To learn more about implementing your sales strategy and creating a high performance sales team, download 15 Sales Warning Signs Your Sales Team is Headed in the Wrong Direction
4 Keys to Keeping Talent Up to Date
Why Employees Change Their Mind
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Cindee Van Vleck
Director Human Resources
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Michelle A. Mitchell
Vice President, Worldwide Human Resources
LSA helped to meet the needs of my teams within a very narrow timeframe. My team walked away with highly useful management tools and practices. LSA saved us time in delivering the right solution for our specific needs.
Director, Software Engineering, EPG
LSA has been a tremendous asset to my portfolio, both at my current company and my past company. As an HR leader, I am always looking for ways to find external resources that can provide a solution to our management training needs. LSA does that for me. Their solutions are presented in a much more leadership-oriented manner so as to be crisp, business relevant, and easy to apply right back on the job. I will continue to augment our programs using LSA solutions.
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Human Resource Manager
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Firmware Engineering Supervisor
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PalmSource has found our relationship with LSA extremely beneficial. We worked closely with LSA to customize the right Management Training Program solution to meet our unique business needs. LSA is a quality organization, one that I’d recommend to any company looking for a first class training and consulting partner.
Vice President of Human Resources
We value our relationship with LSA Global. We came to LSA because we wanted to improve overall behavioral based interviewing capabilities of our managers to increase the probability of both hiring top talent and future leaders. LSA designed a highly customized solution for our business and culture. We are currently rolling out this solution to our leaders. I would highly recommend LSA Global as a top quality resource.
HR Project Manager - Training & Development, PHR
I highly recommend LSA Global to anyone who is looking to improve individual or organizational effectiveness through their top quality programs and broad range of expertise.
VP of Human Resources
Here’s a token of my appreciation for ALL your efforts. I’m offering my most sincere appreciation, and it extends to all the folks who made our customized management development programs possible.
Workforce Planning Bureau
LSA Global’s consultant brought a fresh perspective to our behavioral based interviewing strategy for two key executive positions we needed to fill, and their consultant helped us develop questions that produced a much deeper understanding of candidates’ capabilities. I am confident that the two new executives joining our organization have the right skills to add significant value. Throughout the process LSA was also very responsive in dealing with short lead time requests.
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SPO Partners & Co
Kim Silva, CFO
Hyperion has a commitment to lifelong learning. LSA helps us provide the right business sales training, management training programs, and leadership development programs at the right time to meet the needs of both individuals and departments. I especially appreciate their ability to listen to my needs and recommend the appropriate facilitators, solutions and content.
Senior Project Manager
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Vice President of Human Resources
Thank you to LSA Global for their partnership and support in helping us to design and roll-out our valuable management development training program. I personally have partnered with LSA Global at four of my previous companies. It continues to be a delight working with LSA. We look forward to partnering with them at Blackhawk Networks for future training and consulting needs.
VP Human Resources
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