Change Communication Tips that Work
First, we know from our organizational culture assessment that keeping employees engaged during times of organizational change can be a challenge. Change, in and of itself, can generate a sense of unease because it pushes employees out of their familiar and comfortable territory into the new and unexplored. That is where field-tested change communication tips can help.
Of course, properly communicated and executed, organizational change can be exciting too. It’s all starts with the way you get the message across and the timing of those messages.
Six Change Communication Tips to Keep Employees Engaged
Based upon change management simulation data and decades of employee engagement training, here are six field-tested change communication tips on how to communicate change and, at the same time, keep your employees engaged and on track.
You are likely to encourage unhelpful workplace rumors if you are not clear and truthful about four critical components:
— A compelling vision for change
— A clear picture of the current state
— An accurate representation of the dissatisfaction with the current state
— The proper level of urgency to change
Significant change requires significant change leadership in terms of commitment, involvement, and consistent modeling.
Acknowledge that things will be different and that you appreciate the effort it will take to adjust. Because many employees will be anxious about their future with the company, understand that there will be an emotional component to their reaction to the change.
Give them the good news (the specific benefits for them) and bad news (if any). And, by all means, thank them for their cooperation, patience, and continuing allegiance to the company.
If there are some employees more necessary to the change than others, you can try to target and customize your communications so you keep them relevant to your audience.
Success requires a feeling of unity that comes from actively working together to reach a common goal. Everyone must play their part from the C-Suite to the factory floor.
The Bottom Line
Change is the new normal. Ease the transitions for your employees by communicating openly and honestly and encouraging their questions and commitment.
To learn more about change communication tips, Download our Change Management Toolkit for Leaders
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