A High Growth Culture Must Be Designed
We believe that a workplace culture occurs by design or by default. We also believe that it is a leader’s responsibility to design a culture that drives growth for the people AND for the business. What does it take to build a high growth culture that can keep your organization thriving and performing at its peak?
First it takes a clear picture of the critical elements of a winning culture and then the resolve to never lose sight of what matters. In short, you need to keep your eye on the prize.
Recent Organizational Culture Research
When it comes to growth, workplace culture matters.
Five Research-Backed Elements of a High Growth Culture
Our 25+ years of experience with clients combined with our research of 410 companies across eight industries highlight five key elements of an organizational culture that can support high growth and success:
What does your business hope to become in the near future?
What is your organization’s fundamental purpose?
Who are your ideal target clients that will drive growth?
What unique value proposition sets you apart from the competition as you seek to grow?
A clear vision for growth combined with a meaningful mission, compelling value proposition, and the few key strategic growth actions for the next year should align all the business decisions and investments throughout the organization.
While that sounds like a lot, ideally your overall corporate strategy should fit on one page.
Ideally growth mindset starts with your corporate values. Values are the heart of a company’s culture and play a foundational role in creating and sustaining a high growth culture. Done right, corporate values guide the mindsets and behaviors to grow your business and your people in a way that works for everyone.
Though most companies have a list of so-called values, few are really good at modeling, living, and rewarding them in a way that drives high growth. And this is where the rubber meets the road. If, for instance, a company values “making big bets for growth,” there should never be negative consequences for taking calculated risks.
If your desire for growth is to be taken seriously, growth behaviors should be supported and reinforced in all corporate decisions, policies, and business practices to create, reward, and reinforce growth.
You will know you are on the right track when your highest performing employees are a strong cultural fit for growth.
The Bottom Line
The culture of an organization is comprised of many factors. But these five research-backed elements of a high growth culture represent the first leadership steps to building a culture that will create high growth and high performance.
To learn more about creating a high performance culture, download The 3 Levels of a High Performance Culture that Matter Most
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