LSA’s Chairman & CEO Talks about Sales Culture Best Practices with ASTD Sales Enablement Community

LSA Global, the premier one-stop world-wide training outsourcing and consulting firm that focuses on achieving measurable business results with a select group of life science, high technology and service industry clients, today announced that Tristam (Tris) B. Brown, LSA’s Chairman and CEO, produced a sales culture best practices video with the ASTD Sales Enablement Community and Selling Power 2.0 about the impact on performance of aligning sales culture and talent with strategy.

Based upon organizational alignment research and sales leadership simulation assessment data, Tris shares how a healthy, accountable, and strategically aligned sales culture:

• Grows revenue 58% faster.
• Creates 72% higher margins.
• Triples customer satisfaction.
• Has an almost 10x increase in leadership effectiveness.
• Improves employee engagement 16.8x.

In this video, four sales experts share their views on sales culture best practices and how corporate culture impacts sales strategy and sales performance.

• Tris Brown, Chairman & CEO, LSA Global
• Gerhard Gschwandtner, CEO, Selling Power
• Roxy Torres, Manager, Sales Enablement Community of Practice, ASTD
• Carolyn Lever, Director of Customer Experience, Habit of Improvement

Why Sales Culture Best Practices Matter
A strong sales culture is one of the most powerful drivers of sustained revenue growth, yet many organizations fail to define and reinforce what “great” looks like in daily selling mindsets, processes, structures, and behaviors.  Research from McKinsey shows that companies with high-performing sales cultures outperform peers by up to 19% in revenue growth, while Gallup data highlights that engaged, culturally aligned sales teams are 21% more profitable.

To cultivate a high performance sales environment, sales leaders must identify, prioritize, design, and reinforce the business practices, capabilities, performance management systems, mindsets, reward systems, and organizational structures that accelerate key sales strategies.

To learn more about building a high performance sales culture and the research-backed steps required to drive sustainable sales growth, download the most recent Sales Culture Research.

About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned