Customer Service Strategy & Diagnostic

How to establish the brand promise.

“LSA was very thorough during all phases of our customer service strategy process: the pre-meeting, the meeting and post-meeting. Their time spent with management and our employees went very well. LSA’s write-up of what was said was very insightful. Their suggestions for the future were also very valuable. I can’t think of any phase of the process that wasn’t first class.”
John Lynch | CEO & President | ECSI

For a customer service organization to excel, the leader must align its culture and talent with not only the customer service strategy, but also with the overall company business strategy.

A clear strategy provides direction and clarity.  A high performance culture provides the environment to thrive.  The right talent in the right place makes it happen.

Understanding the overall business strategy is the first step.  Defining your customer service strategy and aligning it to the overall business strategy is the next step.  Combined, they should establish a clear and meaningful brand promise that helps to create and retain loyal customers.

An extension of a company’s positioning, your brand promise can be explicitly articulated to your customers through advertising and marketing, or it can show up more subtly in customer interactions and experiences.  Either way, a brand promise, is only helpful to the bottom line if it is kept and aligned with the overall company strategy.

If a company doesn’t deliver on its promise, or if the promise is at odds with the company’s direction, its reputation—and sales—will likely falter.

The experience your employees create and deliver, at the customer touch point, is influenced long before the customer contacts you. It’s determined by how effective your customer service strategy, and your brand promise, is conceived, developed and implemented.

Done right, a clearly articulated and aligned customer service strategy allows a business to set up customer expectations and generate enthusiasm that impacts the business.

Companies that create compelling expectations and consistently deliver on them over time outperform their competition.

Customer Service Strategy Programs:

1.  Customer Service – Diagnostic & Needs Assessment
Get a clear and impartial understanding of your sales and service climate to help make the critical strategic decisions to prepare your customer service organization for success.

2.  Customer Service – Leadership Development
Increase awareness of behaviors, emotions, and performance that individuals and teams experience throughout change and gain the pivotal skills necessary for leading Change.

Remember, the degree to which your brand promise meets expectations, defines your ability to create and retain customers.  The degree to which your brand drives revenue, satisfaction, and loyalty defines your success.

If you don’t clearly define your customer service strategy and consistently deliver what you promise, eventually you won’t matter.

To speak with an LSA Global Expert to learn how our customer service coaching, diagnostic, needs assessment and leadership development solutions have helped leading organizations succeed, please contact us for more information.

Related Information

We engaged with LSA Global to support our Customer Service Improvement initiative to develop and enhance the awareness and importance of good customer service within our Corporate Business Services group. We wanted to deliver a solution that would positively influence and shape internal behaviors and customer behaviors.

LSA Global, through their partnership process, demonstrated their value proposition. By first understanding our desired outcomes, only then could an effective solution be designed and delivered. Their consultant was well prepared, engaging and really drove a cross-functional, multi-level audience, to see a “basic” concept in profound and impactful ways.  We will look to LSA Global for these and future needs.

Stanley Newman
Customer Service Manager

Shire

Our talk times are very crisp. The Contact Center Learning Solutions contributed significantly to our success at meeting or running under our target talk times. That’s important for our costs and, even more, to respecting our customers’ time. We see these two programs helping us bridge more of our service calls into selling calls. We’ve also reduced training time by a day or more, because these programs fulfill certain training objectives faster and better than what we used before. The overall benefit is quality. Quality comes from the way our associates handle calls – their ability to be confident, professional and crisp in their approach. And it comes from great coaching. These solutions have helped make our customer contact experiences the best they can be.

Telecommunications Company
Quality, Training, and Coaching Director

Having gone through many leadership development programs it can be said that my approach was reasonably skeptical at first. The analyst in me has concluded it was your method; which was almost conversational and so cleverly delivered I initially missed it, which is the mark of a great facilitator.

In the program several leadership tools were employed, props such as the familiar movie clip, interaction games with peers; the text and reference guides, the analysis and profile of team members by peers and facilitated conversation to name a few. These tools, created scenario based, referenced learning that could be immediately translated into the work place. That coupled with the follow-on coaching sessions have been the key to the development. I am pleased to have attended the LSA Global Program and even more so feel privileged to have had you as teacher and coach.

Edison Stephen
VP Customer Service

Fujitsu

LSA was very thorough during all phases of our customer service strategy process: the pre-meeting, the meeting and post-meeting. Their time spent with management and our employees went very well. LSA’s write-up of what was said was very insightful. Their suggestions for the future were also very valuable. I can’t think of any phase of the process that wasn’t first class.

John Lynch
CEO & President

ESCI

Seagate has always found LSA to be a valuable resource. LSA delivers top quality solutions when we need them with just one call. The recent business sales training programs they’ve delivered for Seagate University have been the right solution, highest of quality and customized to our business and culture. I would highly recommend LSA to any company interested in offering top notch learning solutions.

Tammy Dujmovich
Sales, Marketing & Customer Service

Seagate

We were all very impressed with LSA’s call center consulting efforts and extremely satisfied with the recommendations. Our intention is to take the many recommendations and implement them in our Call Center.

Ron Shell
SVP Business Development

ESCI

We engaged with LSA Global to train our Call Center Customer Service Managers and Team Leaders how to be effective coaches. We wanted our CSMs and TLs to be able to conduct the “hard” conversations around performance, to create a coaching environment that encourages our agents to be self-motivated, and ultimately to create a better experience for our consumers. LSA’s facilitator was able to tailor the content and deliver it in way that really demonstrated a deep understanding of our needs and left our CSMs and TLs wanting more!

Jane Pearson-Wray
Continuous Improvement Manager

Electrolux

We partnered with LSA Global to help us provide the most effective customer service skills for our associates. Guided by our Promoter Satisfaction scores, we sought to partner with an organization that could provide customer service training and consulting programs for a diverse set of employees, communicating with customers via phone, email and in person, and with varying levels of knowledge and tenure. I’ve already gotten emails from customers saying that they’re seeing a change.”

Radiology
Field Service Leader

GE

We partnered with LSA Global to help us provide the most effective customer service skills for our associates. Guided by our Service Promoter and Customer Service Satisfaction scores, we sought to partner with an organization that could provide customer service training and consulting programs for a diverse set of employees, communicating with customers via phone, email and in person, and with varying levels of knowledge and tenure. I’ve already gotten emails from customers saying that they’re seeing a change.

Radiology Field Service Leader

ge-healthcare-large

The voice of our customer drives our business. We go to great lengths to understand their level of satisfaction and capture their feedback. Before we implemented these solutions, we sampled a group of customer service representatives. Shortly after implementation, we tested this same group. The average customer satisfaction score improved 129%!

We’ve also used the system with job candidates. It gives them good insight into what they can expect on the job and it gives us insight into their ability to handle the job effectively.

Financial Services Company
Contact Center Director

We needed a way to improve training with our customers. We had to reach a disparate group of people in a very short period time. LSA gave us a new training methodology and a way to go to market with our training that improved our customer touch. LSA delivered what we needed in the time we required.

Hinda Chalew
Vice President of Marketing

Valchemy-large-gray

I see the return on investment coming at several levels. Our line supervisors reported rapid drops in escalated calls after we implemented the call center training programs. Scores on key customer survey questions showed improvement, especially among call centers with less experienced reps. And our turnover costs have been significantly reduced, mainly because the simulations in these programs give our new hires such a clear picture of what it takes to succeed in this job. And, the most important return is that we are seeing more complimentary letters from our customers and service representatives that are more satisfied with their jobs.

Insurance Company
Senior Director

We engaged with LSA Global to share best practices around Rapid Instructional Design and to develop, design and deliver an education session that taught our property owners the benefits of our Customer Loyalty program.  We found LSA Global’s team to be collaborative, insightful, prepared and nimble, especially given that the time frame for the project became compressed.  We look forward to continuing our strategic partnership.

Annmarie Fairweather
Vice President Brand Service

logo_wyndham-large

We recently surveyed our agents after their participation in the Contact Center training. The results were impressive: 100 percent rated the overall experience as being “valuable” with 85 percent giving it the highest rating of “very valuable”. Also, 100 percent found this selling model to be valuable with 80 percent rating it as “very valuable”, and 100 percent found the coaching methods and practices featured to be accurate and insightful.

Technology Company
Corporate Training Executive

I want to personally thank you for meeting and exceeding our expectations. For giving our consultants something they could walk away from the session with and immediately utilize. And finally, for being so professional, yet fun, to work with.

Jennifer Morgans
VP Customer Experience

Plato-large-gray

Evaluate your Performance

Toolkits

Toolkits

Download key published insights and tools from industry experts highlighting best practices in the areas of talent, strategy and culture.

More

Health Checks

Health Checks

Want to know how you stack up against leading organizations?  Receive a complimentary benchmarking analysis courtesy of an LSA Expert.

More

Whitepapers

Whitepapers

Get up to speed on timely solutions critical to your business. Published by LSA Experts based upon client feedback and key industry trends.

More

Methodology

Methodologies

First we identify the key metrics you want to improve. Then we assemble a dedicated team of elite experts who have successfully solved similar problems with similar clients.

More

icon_expert-blog

Blogs

Stay up to do date with the latest information on how we help high growth companies align their culture and talent with strategy.

More

Case Studies

Client Case Studies

Real world consulting and training approaches from LSA projects, providing insights on how your company can outperform the competition.

More