Increasing Business Synergies: Sports

Increasing Synergies between a Catering and Sports Company

Client Case Study

Situation

The owner of a billion dollar catering and sports arena company also owns a professional hockey team.

Complications

Although the same individual owned the arena, catering business, and professional sports team, there was a lack of coordination or synergy between the different enterprises. As professional sports were becoming an experience-based industry, the owner recognized the need to address customer and financial limitations of their business model.

Approach

  1. Conducted a comprehensive study of professional hockey organizations across the United States.
  2. Assessed best practices in marketing strategies, event planning, and customer services.
  3. Convened a steering committee composed of the three presidents representing the three different business entities of the client.
  4. This group was chartered and facilitated to define an approach for coordination across businesses.

Results

  • The financial and leadership synergies between the three businesses were immediately tapped.
  • A new focus on the customer and their experience was engendered and for the first time leadership across the businesses shared planning and execution.
  • Profits, customer satisfaction and employee motivation all made significant improvements.

Related Information

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Chief Marketing & Strategy Officer

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CEO

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Managing Director

Ovid

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David Bentley
General Manager

AKQA

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