3 Valuable Tips for Leaders to Help Facilitate Corporate Culture Change

corporate culture change

Corporate culture change is not easy, but it is important.

According to our latest organizational alignment research, corporate culture accounts for 40% of the difference between high and low performing companies. After crafting a clear business strategy, savvy leaders know that culture is the most integral part of a company, one which can be accredited to its success or failure. It is a combination of the attitudes, beliefs and values of the organization as a whole and is symbolic of what the company stands for and its image among the people who are a part of it or come in contact with it.

This is why having an aligned and purposeful corporate culture is of utmost importance to any organization, be it large or small. It is one of the many things that can separate a good organization from a mediocre one; an organization where people dream of working at or an organization which people just can’t wait to quit.

So, if you feel like your organization needs a performance tune up, then the following tips will help you bring about a corporate culture change for the better.

Tip # 1: Create a Performance-Based Culture
Assuming that your business strategy is clear enough to act (assess your strategic clarity here), a work culture based on high performance is one of the essential elements of a top tier company. High performance cultures ensure a transparent appraisal of every employee based on the work they do, not on the sweet talk and office politics they indulge in. For this reason, many companies track and share individual, team and company-wide performance. This ultimately results in reduced absenteeism, increased productivity and the elimination of biasness for a particular employee or a group, bringing about a positive corporate culture change.

Recent clients who have created a high performance culture have reported:

  • A 25% Increase in productivity
  • A $500,000 increase in annual benefits
  • An increase in the performance of 40% of the workforce
  • A $100,000 increase in profit per month
  • A 400% increase in average revenue per person

Tip # 2: Take it Slow
Always remember that change is a slow process; it takes time and consistency to spread its roots. You cannot have it your way all the time and instead, you have to instill your values and beliefs about right and wrong in others slowly and gradually. That is how corporate culture change is achieved.

Rushing matters and forcing your employees to adopt your way of thinking from the get go will only result in you losing out. Worse yet, it could lead to a loss of trust and decreased performance.

Tip # 3: Communicate to Motivate
Consistent and compelling two-way communication is the key to success, especially if you have direct reports. As a leader, it is your job to keep in touch with your team and to make sure that the path forward is clear, compelling and achievable. Not surprisingly, information flow and transparency ranked as the 4th most potent ingredient in highly aligned organizations and employee communication consistently shows up in the Top 10 Employee Engagement Drivers in our annual employee engagement research.

Your job as a leader is to create the environment for your people to perform at their peak.  Are you creating a high performance culture?

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