Real time capabilities have certainly changed the game for sales and marketing. It has absolutely disrupted the way customers learn and buy. Expectations about speed and transparency have increased exponentially. Unfortunately, for leaders it has also made it easier to buy and do dumb stuff faster.
Isolated sales training, systems and people moves that are so easy to find and buy now in real time typically do not propel sales forces dramatically forward. Neither talent nor culture nor strategy alone will produce the real-time results necessary to succeed. Alignment is the missing ingredient. To succeed, sales forces need to:
Learn more by watching this exclusive sales alignment video or come to the sales 2.0 conference at the Four Season’s Hotel and Spa on May 5 to here Tris’ keynote speech.
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