Every year around holiday time, children become more and more concerned about being “good little boys and girls.” Their motivation is strong. Behaving well can bring gifts from Santa; behaving poorly can bring a disappointing lump of coal.
When you are trying to build and encourage a corporate culture, a similar “stick and carrot” approach can have a powerful impact on the behaviors you want to disappear and those you want reinforced. Just as you would define clearly to your small children what constitutes “naughty” and what constitutes “nice” behavior, you must clearly articulate the desired company culture to your employees. And then you must put in place a system that encourages the “nice” behaviors that fit in and sustain your corporate culture.
Based on over thirty years of research with high performing organizations, we know that cultural factors account for almost 40% of the difference between high and low performing companies. Organizational culture matters a great deal. When it is fully aligned with your corporate and talent strategies, you are on a winning path. In fact, we believe that strategy depends upon culture to create the environment for success.
Do not let your corporate culture form by default. Shape a high performance culture by being clear and consistent about how you want (and do not want) things to get done. And then use timely, clear and meaningful rewards to encourage the specific behavior you want to promote and timely, clear and meaningful consequences for the specific behaviors you want to discourage.
Neuroscientists tell us that our brains are constantly on alert…seeking rewards and minimizing threats. Our brains lead us toward some things and away from others. This fact can play a huge role in the way we fashion corporate culture. Because we are social animals, social acceptance and status are important to our overall wellbeing. We naturally seek opportunities for advancing our social standing, for knowing the answer, and for being right. When we are recognized for doing the right thing, we are more likely to repeat the particular behavior that brought us the psychic and emotional reward.
Every time an employee exhibits the values or behaviors you are trying to embed in your culture, reward them. It can be with a simple note of thanks or a pat on the back or recognition in front of peers. Just make sure to recognize those who behave in a way that promotes your desired culture. Up to 50% of the difference in performance between companies in the same industry is attributed to culture according to the Harvard Business Review. Design, encourage and sustain the organizational culture that fits with your business and talent strategies and you are well on your way to success.
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Director of Human Resources
We partnered with LSA to pilot a customized behavioral interviewing program to help ensure that we continue to hire the best and brightest as we continue to rapidly scale. LSA’s ability to understand our business and our unique culture combined with their desire to ensure that the best practices framework truly fits our performance environment and is highly adopted by our people is a real blessing. Most other firms want to just ‘give you training.’ Not LSA, they are focused on helping me hit our hiring forecasts and attract A players.
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VNUS Medical has been very pleased with the effective management development programs that LSA Global has delivered for us over the last four years. The programs have been universally facilitated by experienced and best in class instructors. The knowledge gained by our management team has been put into practice very quickly. VNUS is very happy to be working in partnership with LSA because they consistently deliver excellent programs that receive exceptional feedback from our management team.
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Workforce Planning Bureau
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VP Human Resources
For our go to training outsourcing partner, LSA provides exactly what we want. As always, they deliver outstanding work!
Director, Organizational Excellence & Development
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Avon’s success is dependent on strong relationships among our Customers, Representatives, Associates, and outside resources we hire to help us meet our business objectives. We were very pleased with the results from working with LSA Global to design and facilitate a custom program for our events management team. LSA demonstrated responsiveness, flexibility, and an innovative approach to working with us.
Senior Manager, HR Destiny Sales Region
I’ve partnered with LSA Global at two companies now, and I consider them a valuable and trusted training and consulting resource. They recommended just the right solution to address our management development needs and have wonderful facilitators that match YuMe’s culture and style of our management team. I would highly recommend LSA Global to any company wanting to deliver quality learning solutions with a valuable learning and development partner.
I highly recommend LSA Global to anyone who is looking to improve individual or organizational effectiveness through their top quality programs and broad range of expertise.
VP of Human Resources
Our company engaged LSA to do a specialized “train the trainer” program, and the consultant’s performance outdid our exceptionally high standards for such a program. Very crucial to the success of this program was the work done upfront to discuss our needs and to interview key members of our organization so that the program specifically met our goals. Our facilitators continue to comment on the success of the program. Thanks also for the follow-up.
Chief Financial Officer
We contacted LSA to help us with customized management development. LSA worked with me to identify a solution that would meet our exact needs. We decided to start at the top and ran the program for our executive team. It was such a great success that we hope to roll it out companywide. We look forward to a long-term partnership with LSA Global and their team of experts.
Barry L. Byrd, SPHR
Human Resources Manager
I am very impressed with the quality of work and talent. LSA did a great job of listening to my needs and providing the exact management training program expertise I needed to get the job done.
Director, Business Planning & Analysis
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