To Be Heard, You Must Build Trust While Presenting
Often overlooked in business presentation skills training is the essential ingredient of trust. Until your audience trusts your character and competence, your message will be diluted. While they may “hear you,” your target audience will not be motivated to act or think differently as a result of your presentation unless they trust you and your message.
To build trust while presenting and influence others, audiences tell us that that you must have the “chops” to inform them, an unselfish and other-centered motive, and an understanding of what matters most to them personally and professionally.
How to Build Trust While Presenting
Though there is much to be learned on how to deliver an effective business presentation, we contend that the first goal of presenting must be to build the trust of your audience. Only then will they listen and be ready to be influenced. Here are the five key attributes of communicating and building trust effectively:
The Bottom Line
These five attributes to build trust while presenting are also signature attributes of good leaders. As you train new managers to deliver persuasive messages, make sure they understand that their direct reports are their audience at all times. People leaders must have competency, clarity, caring, authenticity, and integrity.
If you want to learn more about how to give better business presentations, download How to Present to Senior Executives Like a Rock Star
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