Operating Model Redesign: Leading Online Marketplace

Operating Model Redesign Leading Online Marketplace

Operating Model Redesign for Leading Online Marketplace

Client Case Study

Situation — Operating Model Redesign at Scale

A fast-growing, complex B2B platform organization had reached an inflection point. What once worked — heroic effort, localized fixes, and functional optimization — was now creating friction across the system. The customer experience was inconsistent, internal processes were fragmented, and teams were spending more time managing complexity than creating value.

Leaders knew something fundamental had to change, but the problem was not clear, contained, or owned by any one function.  They knew that the system needed to see itself clearly and that leaders needed the tools and confidence to move forward together.

This was a classic wicked problem: deeply interconnected, emotionally charged, and impossible to solve through linear planning alone.

Complications

The real challenge wasn’t designing solutions. It was creating shared clarity, commitment, and change momentum across the system.  The organization faced:

  • Multiple customer and internal journeys with no shared definition of success.
  • Redundant and conflicting processes across teams and systems.
  • Low confidence in where to focus investment for maximum impact.
  • Change fatigue and skepticism from prior “transformation” efforts.
  • Leaders felt pressure to implement quick solutions without doing a thorough current state analysis.

Approach

We led a collaborative discovery and design process that treated the organization as a living system — not a set of disconnected functions.  The approach ensured that leaders exited with confidence and coherence, not just recommendations.  Key elements of the approach included:

  1. System-level Discovery
    Cross-functional experts mapped every major customer and internal touchpoint to surface real friction, not assumed problems.
  2. Human-centered Sensemaking
    We created space for people closest to the work to interpret patterns, tensions, and trade-offs together.
  3. Structured Divergence and Convergence
    Hundreds of insights were synthesized into a small set of needle-moving opportunities leaders could actually act on within their unique organizational culture.
  4. Leadership Activation
    Senior leaders were engaged throughout—not as reviewers, but as decision-makers shaping priorities in real time and agreeing on a new way of working together.

Results

The operating model redesign set the stage for increased revenue growth, higher profitability, and a successful strategic acquisition driven by:

  • A clear, shared definition of the problems that mattered most.
  • Alignment across functions on where to invest — and where not to.
  • A prioritized portfolio of initiatives grounded in customer and business value.
  • Increased trust, energy, and belief in the transformation process.

Related Information

Mistakes teach us a tremendous amount, and we tend to remember them. The change management simulation lets you make mistakes without any real cost. And if you make them here in the program, you are less likely to make them on the job.

Nancy Rothbard
Professor of Management

Wharton-Logo-LSA-Global

Your team was amazing.   Facilitative Leadership was one of the best leadership and change workshops my team has ever attended.  Thank you!

Diane White
Executive Director, Head of Product Development

BioMarin LSA Global Biotech Client

I can’t emphasize enough what a huge shift you helped to create for us as an organization. Thanks again for your change management consulting help and guidance.

The clarity, practicality, focus, and accountability are exactly what we needed to make this strategy and major transformation a success from a hearts and minds perspective.

Cris Alvarez
VP Corporate Strategy

LSA Global Cambridge Investment Research Financial Services Client

Thank you so much for being the right person with the right experience and expertise to lead our Executive Team in re-examining our approach to change leadership.

I’m grateful for how you engaged and challenged us with so many “holy crap!” insights and realizations that we needed.

Jeff Nally
Chief Coaching Officer & CHRO

coachsource logo LSA Global

LSA Global really shifted our perspective about strategic clarity and organizational culture.

The 3 C’s approach to workplace culture is very practical and really helps executive teams — even skeptical ones — ensure that your culture is healthy, high performing, and aligned.

Amy Cappellanti-Wolf
Chief Human Resources Officer

Symantec_LSA_Global_250x200

You have become our premier change leadership strategic partner. Your expertise in the human side of change is unparalleled and enabled our company to successfully implement our ERP Solution under challenging and ever-changing circumstances.

Thank you for your practical and outcome-oriented approach.

Ted Ramlet
CIO & SVP

McKesson

The change management simulation engaged the team and made the types of issues that occur through the change process real and provided thought provoking insights.

Peter Gilsenan
EMEA Operations Director

The most engaging and well-designed change management simulation on the market.

Bill Pasmore
SVP, Global Organizational Leadership

CCL-Logo-LSA-Global

You and your change management approach were exactly what we needed to create the clarity, transparency, and alignment for our ERP implementation from a leadership, change, and process perspective.

Thank you for navigating a high stakes, complex, and political process with thoughtfulness and practicality.

Martena Kusz
VP of Strategy

JSHeld-logo-LSA-Global

The change management training and facilitation were excellent. The virtual change workshops really hit the mark because they were completely customized for our unique change initiative and culture.

I know I learned how to be a better change leader, and I will apply lessons learned on all initiatives going forward.

The customized change workshops also really opened the eyes of our change champions who are eager to apply the change tools.

Colleen Bell
EVP, Operations & Chief Fiduciary Service Officer

LSA Global Cambridge Investment Research Financial Services Client

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