Increasing Business Synergies: Sports

Increasing Synergies between a Catering and Sports Company

Client Case Study

Situation

The owner of a billion dollar catering and sports arena company also owns a professional hockey team.

Complications

Although the same individual owned the arena, catering business, and professional sports team, there was a lack of coordination or synergy between the different enterprises. As professional sports were becoming an experience-based industry, the owner recognized the need to address customer and financial limitations of their business model.

Approach

  1. Conducted a comprehensive study of professional hockey organizations across the United States.
  2. Assessed best practices in marketing strategies, event planning, and customer services.
  3. Convened a steering committee composed of the three presidents representing the three different business entities of the client.
  4. This group was chartered and facilitated to define an approach for coordination across businesses.

Results

  • The financial and leadership synergies between the three businesses were immediately tapped.
  • A new focus on the customer and their experience was engendered and for the first time leadership across the businesses shared planning and execution.
  • Profits, customer satisfaction and employee motivation all made significant improvements.

Related Information

As a high growth digital marketing agency with cutting edge talent, we hired LSA Global to help clarify our strategy and work with our executive leadership team to help implement strategic changes in a way that made sense for our unique culture. The work was so successful that we also hired them to coach our key leaders. LSA has been instrumental in helping us transition to a new leadership team and triple revenue. In this age of useless consultants, I highly recommend their practical and business-oriented approach to strategy, culture and talent.

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General Manager

AKQA

We recently hired LSA to help us take our client delivery methodology to the next level as we continue to grow and help our clients succeed. The custom strategy and design session exceeded our expectations. They really understood our business and delivered within tight time frames.  They were the best I have seen for this type of complex, visible and strategic work. LSA’s ability to get a group of 20+ executives from around the globe on the same page, push their thinking to new heights, and ensure an executable plan was excellent. I would recommend LSA to anyone looking to take their strategy and strategic execution to the next level.

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EVP Client Delivery

Service Source

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Chief Marketing & Strategy Officer

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Jeff Coon
VP Human Resources

Exelixis

Having tripled in size and recently merged, LSA helped our executive team to increase our level of strategic alignment, solidify our new direction and push our agency forward. As we look to rapidly scale, the clear and actionable critical few strategic moves combined with how we differentiate ourselves to our top accounts and target clients has really set us on a great path to success. This is exactly what we needed to get to the next level.

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General Manager, FSM Division

Trimble

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LSA has a very unique and powerful methodology regarding learning and learning strategy. LSA’s ability to overcome skepticism, obtain executive support, and create an aligned learning strategy that provides measurable business impact is second to none. They partner with you to understand your goals, flex to your needs, and solve your problems – all within your budget. They certainly help make my job easier and are a pleasure to work with. I highly recommend LSA to anyone trying to connect the dots between strategy, skills, knowledge, and results.

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Human Resources Director

AKQA

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Ted Ramlet
CIO & SVP

McKesson

LSA’s executive coach based his approach on understanding our business circumstances and strategy, as well as our leadership aspirations. The customized coaching covered all aspects of leadership; it was not simply a touchy-feely endeavor. In fact, the focus on clear business outcomes and real life circumstances challenged me to develop my thinking and actions related to leading the business.”

Janet Pagano
Managing Director

Ovid

We consider LSA our true business partner in the areas of Learning and Organizational Development. From Strategic Planning to Presentation Skills and Management Training, they continue to provide excellent value and extremely high quality solutions – not just one time events. I recommend them to anyone looking to drive true business results.

Michelle A. Mitchell
Vice President, Worldwide Human Resources

Thank you for a great leadership development session today. The facilitator was brilliant, and we really enjoyed his style and personality. The sales team got a lot out of it (as did I). I believe it will help us create an even higher performance environment by ensuring we have a common understanding of our environmental structure and are all working towards the same goals.

Simon Jefferson
Managing Director

AKQA

As a Training Outsourcing Partner, LSA consistently saves me time and money by designing the right solutions and quickly bringing us the best experts to solve key business problems in a way that works for our unique culture. Their methodology and resources are fantastic and allow us to deploy better solutions faster. I highly recommend them to anyone looking to raise the talent bar with a true strategic partner.

Tim Bonnet
Director of Training and Organizational Development

Dimension Data

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Todd Power
Office of the CEO

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