Creating Executive Coaches: Biotech

Using Executive Coaching to Drive Performance at a Biotech

Client Case Study

Situation

This Biotech Company is an industry leader in the field of antibody discovery and development. Over the past 30 years the company has built strong intellectual property, technology platforms, and capabilities to engineer cutting-edge therapeutic antibodies that have the potential to transform medicine and reshape people’s lives.

To capitalize on a significant market opportunity that would have a major impact on the company’s future, the company launched a strategic initiative to develop its Leaders, Managers, and Management Systems. Shortly thereafter, the poor economic conditions affected the company, requiring a workforce reduction and increased workloads for the remaining employees.

The company weathered the economic storm and put itself on a positive course to execute its key strategic initiatives. To accelerate its momentum the company decided to implement a coaching certification program for 6-12 high potential leaders to create leadership leverage throughout the organization.  The overall objectives were to leverage previous investments in management training, increase engagement and retention of key employees and push critical strategic initiatives forward by:

  • Engaging key employees in participating in knowledge transfer and skill building
  • Decreasing turnover and possible loss of “tribal” information necessary to company success
  • Providing motivation and a platform for a formal on-going internal coaching program
  • Implementing proven methodologies used to coach and drive performance along with frameworks for having focused and productive conversations, employing active listening skills, managing difficult conversations, and applying tools (such as Personality Inventory and Interaction Styles) in real time
  • Increasing organizational productivity

Complications

The company recognized the importance of maintaining a strong, focused team during this critical period, and feared that its actions during turbulent economic times had eroded past efforts to develop its workforce and create a performance-based culture. They were especially concerned about:

  • Having to cut development resources across the company
  • Managing future career uncertainty across the workforce
  • Increasing workloads caused by workforce reductions

Approach

1. Identify Desired Results

  • Determine coach and “coachee” selection criteria
  • Finalize business objectives
  • Identify program success metrics

2. Assess the Current Situation

  • Assess high level performance coaching capabilities of participants
  • Identify baseline success metrics
  • Outline potential barriers to success

3. Design the Exact Solution

  • Finalize design to meet agreed-upon objectives and success metrics while overcoming potential barriers

Approach (cont)

4. Deliver Performance Learning

  • Kickoff: 1-hour kickoff session to introduce the program and gain commitment from participants
  • Day 1: 1-day facilitated session plus initial assignment focusing on concepts and content for effective coaching
  • Customized Monthly Learning Bursts: Coaches attend monthly 2-3 hour monthly learning bursts to learn new models and skills, debrief their coaching sessions, and to obtain feedback and more in-depth instruction on using various tools and models. Topics shifted according to needs.
  • Final Certification: By LSA and VP of HR, Evaluation of Program, and Next Steps

5. Implement Coaching and Follow-Through

  • Monthly Application and Coaching Sessions: Focused on just-in-time practice, mastery, feedback, or discussion as a group, in specific teams, or 1×1
  • Monthly Phone Coaching Sessions: Each participant was able to schedule 30-45 minute monthly 1×1 phone sessions with the master facilitator to debrief and work on specific skills, issues, and questions.

6. Measure Impact and Results

  • Level-1 Coach satisfaction measurement

Note: Program participants coached individuals who were in a different part of the organization. Coaching engagements lasted 6 months on average.

Results
In six months:

Coachees

  • 100% reported coaching enabled them to perform at a higher level
  • 78 % reported their expectations of coaching were met
  • 100 % reported they would recommend coaching to a colleague

Coachees’ Managers

  • 50% reported they observed significant changes in their employees’ behavior

  • 100% reported they would like another staff member to receive coaching

  • 100% suggested other members of their staff receive coaching training

Coaches

  • 100% of coaches reported they would recommend the program to a peer

Related Information

As a high growth digital marketing agency with cutting edge talent, we hired LSA Global to help clarify our strategy and work with our executive leadership team to help implement strategic changes in a way that made sense for our unique culture. The work was so successful that we also hired them to coach our key leaders. LSA has been instrumental in helping us transition to a new leadership team and triple revenue. In this age of useless consultants, I highly recommend their practical and business-oriented approach to strategy, culture and talent.

David Bentley
General Manager

AKQA

The customized leadership styles and coaching program was the best training that I have ever attended. The facilitators were phenomenal. They have a wealth of experience and knowledge coupled with compassionate and caring styles. I’d highly recommend this leadership training program to any manager, director, or executive looking for a life changing leadership program.

Shoaleh Ghaffari
Director, HR

Cutera

We value our relationship with LSA Global. They focus on understanding our business situation and helping us succeed. LSA continues to deliver top quality consulting and leadership solutions that are highly customized for our business and culture. I would highly recommend LSA Global as a top quality resource to anyone looking to greatly improve the skills of their leadership, management, and project teams.

Bonnie S. Olson
Vice President of Human Resources

LSS

Over the years, both at 3Com and now at Redback, I’ve found LSA Global to be a valuable resource. The recent compliance program that they delivered for Redback’s executive and management team was the right solution, of the highest of quality, and customized to our business and culture. I would highly recommend LSA to any company looking for top quality solutions.

Gina Fulton
Vice President of Human Resources

Hyperion has a commitment to lifelong learning. LSA helps us provide the right business sales training, management training programs, and leadership development programs at the right time to meet the needs of both individuals and departments. I especially appreciate their ability to listen to my needs and recommend the appropriate facilitators, solutions and content.

Sarah Parks
Senior Project Manager

Hyperion

Thank you for a great leadership development session today. The facilitator was brilliant, and we really enjoyed his style and personality. The sales team got a lot out of it (as did I). I believe it will help us create an even higher performance environment by ensuring we have a common understanding of our environmental structure and are all working towards the same goals.

Simon Jefferson
Managing Director

AKQA

LSA is an instrumental training outsourcing partner in helping us to build management capacity and strategically invest in our people. Their flexibility, depth, and breadth of expertise allows us to deliver top quality solutions that are directly tied to key business plans. Their ability to custom design, deliver, and evaluate our Management Curriculum has been excellent. They are true business partners and a pleasure to work with.

Margaret M. Mader
Vice President, Human Resources

Hyperion

Having tripled in size and recently merged, LSA helped our executive team to increase our level of strategic alignment, to solidify our new direction, and to push our agency forward. As we look to rapidly scale, the clear, actionable, and critical few strategic moves combined with how we differentiate ourselves to our top accounts and target clients has really set us on a great path to success. This is exactly what we needed to get to the next level.

Matt Britton
CEO

LSA demonstrated the criticality for executives to look beyond current ethics topics and focus on applying fundamental values in everything they do to demonstrate true leadership. They successfully delivered in two hours what most leadership development presenters would spend an entire day trying to communicate.

Nick Voyvodich, SPHR
HR Manager

Fujitsu

We recently hired LSA to help us take our client delivery methodology to the next level as we continue to grow and help our clients succeed. The custom strategy and design session exceeded our expectations. They really understood our business and delivered within tight time frames.  They were the best I have seen for this type of complex, visible and strategic work. LSA’s ability to get a group of 20+ executives from around the globe on the same page, push their thinking to new heights, and ensure an executable plan was excellent. I would recommend LSA to anyone looking to take their strategy and strategic execution to the next level.

Rob Sturgeon
EVP Client Delivery

Service Source

LSA’s approach has certainly brought value to Knight Ridder Digital. They were laser focused on our goal and determined to meet all of our Leadership development program needs. Their flexibility and commitment were keys in making our program successful.

Dipik Rai
Director of Marketing

“We turned to LSA to help us custom design and deliver a leadership and management development curriculum to help drive performance. They have done an excellent job diagnosing the business situation, designing an approach that fits our culture, and delivering a first class solution.”

Sally Buchannan
VP Human Resources

We have had a very beneficial partnership with LSA for over 2 years. The recent Leadership Development Program that they designed and customized with us to help us identify, develop, and retain top leaders in the organization was a huge success. It was instrumental in helping take our company and our key people to the next level. I would recommend their training and consulting services to anyone looking to develop and retain top talent.

Steve Janowsky
Vice President of Operations

Proxicom

It was a challenge to find a consultant with an approach to performance improvement that fit our unique culture and style. We were pleasantly surprised to discover LSA’s depth of expertise in the fields of motivation, developmental coaching and performance management and measurement.

LSA seamlessly integrated those components without our folks feeling like the intervention was forced. They understood what we were trying to accomplish, helped us clarify our objectives, and created a solid, refreshing approach that quickly got us moving and engage at all levels across the organization.Overall, I couldn’t be happier that we found a true strategy and implementation partner in LSA.

Doug Hansen
President and Director

Redwood Trust

Great job in designing the Mergers and Acquisition strategy session for our global team. The executive presentation and information was excellent. I gained additional insight on the importance of the role of HR in Mergers and Acquisitions.

Gloria Veon
Senior Vice President, Human Resources

Fujitsu

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