Redwood Shores, CA – LSA Global, the business consulting and training firm that helps fast growth life science, technology, and service companies by powerfully aligning their culture and talent with strategy, today announced results for a customized training program called Boosting Workplace Communication Skills at a leading software company looking to improve Communication Skills to improve team collaboration, decision making, engagement, and performance.
- 96.0% Job Relevance
- 100% Satisfaction
- 155% Knowledge Gain
- 92.9% Net Promoter Score
Our client, the recognized leader in account-based marketing software, wanted to boost the communication skills of their teams and independent contractors. The customized training program demonstrated how differences in our natural communication style can act as barriers to our ability to work harmoniously, influence, and communicate well with others. Participants learned to understand their own preferred working style and found ways to blend that style with others to be more effective communicators.
The team’s communication breakdowns manifested as people talking past one another, misaligned assumptions, confusion, rework, and frustration. As part of the assessment process, it was uncovered that their most common barriers to better communication included:
- Lack of clarity: Goals, roles, and accountabilities were unclear and not explicitly agreed to.
- Assumptions and bias: People were interpreting messages through personal filters and past experiences.
- Emotional triggers: The team was under enormous stress which caused tone and delivery to often override substance.
- Digital overload: Remote and hybrid work amplified miscommunication through email, chat, and virtual meetings.
Boosting Workplace Communication Skills Program Approach
- Assessment and Awareness
We begin by measuring the team’s current communication effectiveness using 360° feedback, engagement surveys, and interviews.
- Customized and Experiential Skill-based Training
We focused on practical, scenario-based learning that mirrored real workplace challenges.
- Coaching and Reinforcement
Provided managers and teams with feedback loops and peer coaching to sustain new communication habits.
- Modeling from the Top
Senior leaders were expected to exemplify transparency, empathy, and clarity to set the tone for the desired culture.
Boosting Workplace Communication Skills Program Content
- Active Listening
We know from project postmortem data that great communicators listen to understand, ask clarifying questions, reflect back key points, and demonstrate empathy. Research from Harvard Business Review shows that active listening improves collaboration and psychological team safety, which are both key predictors of team success.
- Clarity and Conciseness
We know from people manager assessment data that communicators who can distill complex ideas into simple, actionable language are far more likely to drive alignment and follow-through.
- Constructive Feedback
We know form management development best practices that effective feedback is timely, specific, and balanced. It focuses on behaviors and outcomes rather than personal attributes. When practiced well, feedback becomes a powerful engine for growth and accountability.
- Emotional Intelligence (EQ)
High-EQ communicators recognize how emotions influence tone, timing, and message delivery. They adapt communication styles to different personalities and situations, building stronger trust and rapport.
- Storytelling for Impact
Facts inform, but stories inspire. Leaders who can frame messages in terms of purpose, relevance, and shared success mobilize commitment across functions and levels.
- Building a Culture of Communication Excellence
We know from training measurement research that communication essentials training must go beyond one-off workshops. To make an on-the-job impact, communication development was embedded and aligned into the client’s leadership development programs, onboarding, and team norms.
About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies perform at their by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned.
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