Unclear Business Strategies Are Too Difficult to Execute
While it seems like common sense that unclear business strategies are too difficult to execute, leadership team after leadership team continues to think that 20+ clear strategic initiatives equate to strategic clarity. When you ask employees, that perception could not be further from the truth.
How to Increase Your Odds for Strategic Success
Overly complex strategies rarely take off or get implemented. The sad thing is we know that, instead of being the exception, this situation holds true the majority of the time.
What is Strategic Clarity?
Not only must your strategy outline clear and compelling choices about where to play and what actions to take — it must also be understood, believable, and implementable enough to all key stakeholders responsible for executing it. You will know your strategy is ready for action when employees understand how their work directly contributes, believe it will lead to successful results, and know the entire company is fully committed to it.
How to Avoid Unclear Business Strategies
Here are four critical “musts” for putting together a clear enough business strategy that can be successfully executed:
Strategy is all about priorities, choices, and trade-offs. The primary test of leadership is ruthlessly defining what not to do, wisely stretching limited resources to fit your aspirations, and fully committing to making it happen.
Are you actively involving key stakeholders in your strategy design and planning?
Your business strategy must guide and inform decisions across the organization. Don’t expect employees to “get it” right away. Reiterate the strategic priorities at every opportunity and welcome any questions about why it matters and how it should be implemented.
The Bottom Line
Don’t fall on the wrong side of the statistics that weigh against the successful implementation of your strategy. Start with a strategic plan that is simple and clear and that has been designed with input and challenges from multiple levels and departments. Then keep a steady focus on the end vision and provide the means to get there.
To learn more about avoiding the traps associated with unclear business strategies, download 7 Ways to Stress Test Your Strategic Clarity
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