Infuse Meaning into Organizational Culture
High performance cultures create motivation by providing compelling reasons for people to stay, to strive to perform and to commit to continuously improve. Worker-like robots may get the task done, but what do they do when you need more? Organizations that want higher performance need to find a way to infuse meaning into organizational culture.
Smart leaders infuse meaning into organizational culture by deeply engaging their employees and getting them to give it their all for the long haul. Employee engagement is not a new concept but it has become more than just a “nice-to-have;” meaning has become a critical factor in creating an organization’s competitive advantage.
Greater Commitment Creates Greater Performance
It stands to reason that the greater an employee’s commitment to their job, the higher their performance and the greater their productivity. When you have an engaged workforce across the company, the increase in productivity can be enormous. In fact, higher employee engagement correlates to nearly 20% greater productivity, more than 10% higher customer satisfaction, and up to 50% less voluntary turnover.
How to Infuse Meaning into Organizational Culture
So what can leaders do to increase engagement and create a culture of high performance? Here is what we have learned over the last two decades designing, delivering and implementing employee engagement surveys:
Employees are consistently motivated to stay and perform when:
I love to ski, be outside and help others. Therefore, I am a highly engaged volunteer.
For example, a recent COO was struggling to succeed at one of our high tech clients. His workload and the complexity of what was required increased dramatically. His team was under performing. To turn the corner, he identified the critical few things he and his team needed from the rest of organization to succeed and what, in turn, the organization needed from him.
In a short 6-month period, his team’s performance has improved 35%.
The Bottom Line
To infuse meaning into organizational culture ensure employees understand exactly what is expected of them, feel cared for and feel ownership and pride in what they do. Then make sure that you consistently reward the behaviors and results that you seek while simultaneously ensuring fair consequences for sub-standard behaviors and performance.
To learn more about how to infuse meaning into organizational culture, download The 3 Leadership C’s of a High Performance Culture
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