Not All Employee Engagement Strategies Work
When it comes to increasing levels of employee advocacy, discretionary effort and intent to stay, some employee engagement strategies are better than others. If you are serious about improving your workplace performance and achieving outstanding levels of employee engagement, you need to recognize that increasing employee engagement is not easy…but the payback is significant.
Companies with Higher Levels of Employee Engagement Report
Companies with Lower Levels of Employee Engagement Report
How Do You Become a Great Place to Work?
How do you become a great place to work and follow through on your commitment to greater employee engagement? It takes genuine interest in employee feedback, sound data, hard work and employee engagement strategies that are designed to have a true impact on the business. That’s what can make the difference between superficial promises of a better work environment and real change.
Five Game Winning Employee Engagement Strategies That Work
Here are five recommendations for your overall employee engagement strategies so you, too, can be a winner at the “game” of achieving a winning level of employee advocacy, discretionary effort and intent to stay:
Gather Employee Feedback
The first three employee engagement strategies are related to effectively gathering employee feedback.
1. Conduct Annual Surveys
Do it annually to foster the highest levels of employee engagement. If less frequent, the data loses its relevance and there is no consistent process for employees to give more up-to-date feedback. With an annual system in place, employees trust the initiative.
Your first survey should ask specifically for feedback. In subsequent surveys, you should add questions like the following to be sure that what you have learned is being effectively implemented for the employees at large:
2. Disseminate All Survey Results
Sharing unvarnished survey results is the first step in building trust and showing that you are serious. Do not fall prey to the misguided thinking that allows leaders to hide, change or not share feedback because they do not like what they found. Be transparent.
3. Select the Medium of Communication that Will Be the Most Effective for Each Group
Webinars and emails may work best for remote employees; but, whenever possible, rely on in-person communication with ample opportunities for employees to ask questions and air concerns. We advise our clients to use a multi-step communication model for sharing engagement results.
Hold Leaders Accountable
The final two employee engagement strategies are related to holding leaders accountable.
4. Empower Managers
Give managers the authority and responsibility to drive the engagement initiative and take ownership for addressing and handling their team’s issues.
5. Create Exposure and Transparency
Monitor and publish results…not in the spirit of punishment for those whose results are poor but in the spirit of sharing best practices. Make it clear that directors are accountable to coach their managers toward the goal of improved engagement.
The Bottom Line
Just about any corporate initiative that succeeds has clear goals, shared results, active employee involvement and leadership’s follow-through. If you can effectively communicate the potential value of an engaged work force not only to company leaders but also to the general employee population, include everyone in the conversation about how and where to improve, and sustain the effort over time, the winners’ podium is yours.
To learn more about game winning employee engagement strategies, download The Top 10 Most Powerful Ways to Boost Employee Engagement.
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