Would You Like to Reduce No Decision Sales Cycles?
Solution selling experts estimate that a good 1/3rd of forecasted sales end up with “no decision.” What if you could reduce no decision sales cycles and re-energize those sales opportunities and bring them new life?
What Frustrates Sales Reps
When we talk to sales reps, they tell us one of their greatest frustrations isn’t losing to their competition; it’s losing a deal because their buyer decides to make “no decision.”
What Frustrates Customers
When we speak with customers, many are afraid of making a bad decision. So much so that it is better to not make a decision in order to reduce their risk of failure.
What About No Decisions?
Sometimes a “no decision” takes the shape of a stalled sales cycle. Sometimes a “no decision” provides real-time feedback that your proposed solution is considered more of a “nice-to-have” than a “must-have” for your target buyer.
4 Steps to Increase Your Close Rate
Regardless of the reason, try these four steps from solution selling training experts to close more sales opportunities:
1. Review Your Buyers
Compare your prospects to your ideal client profile to determine if you are talking to the right people, in the right companies, with the right problems. Do not fall into the trap of chasing every lead. Focus on qualifying to ensure that you can truly help them to succeed in a way that makes sense to them.
2. Review Your Sales Process
Start from the beginning to analyze whether you have been dealing with the decision-maker/buyer, established trust, uncovered all the issues, differentiated your product/service, and have been working together toward a written agreement that has a realistic and acceptable timeline.We know, it sounds like a lot.
But if you follow a proven sales methodology you will have better results. In fact, a report published by CSO Insights found that sales organizations that adopt and implement a defined sales process where adoption is actively managed have a 15.2% higher win-rate.
3. Then Consider How Thoroughly You Know Your Prospect
Be certain you understand what is at stake personally and professionally for your buyer. What specifically will success look like, what will they gain, and what will they risk? How is their success measured? Until you truly know your buyer, it is difficult to help them to succeed.
4. Probe More Deeply For These Personal Motivators by Asking Consequence Questions
Try to get your buyer to think about what would happen if they took no action. Imagining a future without your product/service might get them back in the game…or at least help you adjust your solution to fit what really matters most.
The Bottom Line
Following these solution selling steps can reduce no decision sales cycles and help resurrect the right opportunities and drop the wrong opportunities.
To learn more about about effectively selling solutions to your target clients, download How to Identify and Target Your Best Clients to Accelerate Growth
The experiential New Employee Orientation was an incredible success for over 2500 new hires in four years across the globe. They partnered with us to create an innovative solution on very short notice, and added a huge amount of value that isn’t reflected in their cost. We could never have done it without their unmatched combination of expertise, professionalism, and creativity that aligned everything with our unique culture. Even our experienced hires were blown away!
Founder and President
We partnered with LSA to pilot a customized behavioral interviewing program to help ensure that we continue to hire the best and brightest as we continue to rapidly scale. LSA’s ability to understand our business and our unique culture combined with their desire to ensure that the best practices framework truly fits our performance environment and is highly adopted by our people is a real blessing. Most other firms want to just ‘give you training.’ Not LSA, they are focused on helping me hit our hiring forecasts and attract A players.
Director of Global Recruiting
The project management training program was really great. It was extremely helpful to me as a manager to be strategic during a time of explosive growth and change. It was fully customized to our industry and our needs, everyone came out of it with a solid direction of next steps, and the satisfaction scores were wonderful. It could not have gone any better. The team is still talking about it and looking forward to more. We are excited to take the next steps with LSA Global and implement the project management best practices in a way that works for our unique culture.
Karen M. Inzilla
Director, Sales Operations
We recently hired LSA to help us take our client delivery methodology to the next level as we continue to grow and help our clients succeed. The custom strategy and design session exceeded our expectations. They really understood our business and delivered within tight time frames. They were the best I have seen for this type of complex, visible and strategic work. LSA’s ability to get a group of 20+ executives from around the globe on the same page, push their thinking to new heights, and ensure an executable plan was excellent. I would recommend LSA to anyone looking to take their strategy and strategic execution to the next level.
EVP Client Delivery
LSA brought a very effective training design, and implementation approach to help us create a common language around our corporate training. As a fast growing company with a geographically dispersed workforce, their expertise in this area was invaluable to us in driving consistency, creating a sense of belonging for our employees, and developing a common language for all of us to use.
“We turned to LSA to help us custom design and deliver a leadership and management development curriculum to help drive performance. They have done an excellent job diagnosing the business situation, designing an approach that fits our culture, and delivering a first class solution.”
VP Human Resources
The LSA Global team was very receptive and flexible to our needs every step of the way. Their staff and facilitator demonstrated attention to detail, responsiveness, and professional courtesy. The participants were thrilled with the outcome and rated the communication skills workshop and the facilitator as ‘Excellent’. I’d highly recommend working with the LSA Global team to meet your professional development needs.
LSA’s executive coach based his approach on understanding our business circumstances and strategy, as well as our leadership aspirations. The customized coaching covered all aspects of leadership; it was not simply a touchy-feely endeavor. In fact, the focus on clear business outcomes and real life circumstances challenged me to develop my thinking and actions related to leading the business.”
We hired LSA to design and deliver a Project Post Mortem for sixty five key people on a mission critical project with a very tight turnaround. LSA’s ability to identify the key trends, leverage points, and next steps was remarkable. They really got to the heart of the issues in a constructive and unbiased manner that exceeded our expectations. It was not an easy task with so many skeptical people with different agendas, styles, experience, and perspectives.
Head of Studio
LSA’s approach has certainly brought value to Knight Ridder Digital. They were laser focused on our goal and determined to meet all of our Leadership development program needs. Their flexibility and commitment were keys in making our program successful.
Director of Marketing
Here’s a token of my appreciation for ALL your efforts. I’m offering my most sincere appreciation, and it extends to all the folks who made our customized management development programs possible.
Workforce Planning Bureau
We turned to LSA Global to help us take our project risk management practices to the next level. As we continue to grow and our projects are increasing significantly in complexity, it is imperative that we incorporate risk management best practices deeper into our Delivery and Project Management methodologies to continue to increase productivity, efficiency, and client satisfaction. I am really happy with the results and would recommend LSA to anyone looking to take project risk management to the next level.
US Director of Production
We reviewed the top Leadership Development offerings and selected LSA’s 12-month Leadership Program based upon the value and systemic approach. The feedback on the program, approach, and results was phenomenal. While other programs may be better known, they were more theoretical and did not compare in terms of practicality, quality, and results.
Senior Manager Learning and Development
I want to personally thank you for meeting and exceeding our expectations. For giving our consultants something they could walk away from the session with and immediately utilize. And finally, for being so professional, yet fun, to work with.
VP Customer Experience
We consider LSA Global our outsourced learning and development partner. We worked closely with LSA to customize a management development program to meet our growing business needs. I would highly recommend LSA to any company wanting to deliver quality learning solutions.
Vice President Human Resources
Each program is preceded by an assessment of the participants. The course is then designed to fit the specific parameters and needs of the group. The highly interactive delivery is provided by recognized experts in their fields. On the spot coaching is provided during the program and each participant receives individual follow-up after the course. Courses can be delivered in-person or virtually. Given the nature of Cisco’s business and the way we operate, these remote workshops are a must for anyone who joins our company. Their work is eye opening. Great content and fantastic delivery.
Frank J. Kuypers
Business Development Manager
I have worked with other training companies and found it to be more of a seller/buyer relationship than one of matching the right expertise to our business issues. That’s what LSA does – ask the hard questions, listen, and understand our business needs. We receive the benefit of their expertise from assistance with personal development plans to enhancing team performance, to looking at enterprise-wide challenges. It’s all about helping our business succeed as we grow. Right now, LSA is providing great ideas, a fresh approach, and valuable guidance as we develop our management team and accelerate our client relationship management results.
Director, Team Development
We recently surveyed our agents after their participation in the Contact Center training. The results were impressive: 100 percent rated the overall experience as being “valuable” with 85 percent giving it the highest rating of “very valuable”. Also, 100 percent found this selling model to be valuable with 80 percent rating it as “very valuable”, and 100 percent found the coaching methods and practices featured to be accurate and insightful.
Corporate Training Executive
For the past 5 years LSA has consistently delivered top notch value to Seagate’s Corporate University Program. The level of facilitator involvement and continuous program evolution has kept the sales negotiation training content and lessons engaging and relevant. We look forward to working with LSA in the future.
Sales Executive, Seagate Data Recovery Services
LSA was very thorough during all phases of our customer service strategy process: the pre-meeting, the meeting and post-meeting. Their time spent with management and our employees went very well. LSA’s write-up of what was said was very insightful. Their suggestions for the future were also very valuable. I can’t think of any phase of the process that wasn’t first class.
CEO & President
VNUS Medical has been very pleased with the effective management development programs that LSA Global has delivered for us over the last four years. The programs have been universally facilitated by experienced and best in class instructors. The knowledge gained by our management team has been put into practice very quickly. VNUS is very happy to be working in partnership with LSA because they consistently deliver excellent programs that receive exceptional feedback from our management team.
Cindee Van Vleck
Director Human Resources
LSA Global demonstrated expertise in the sales leadership subject matter, spent the time to make sure the objectives were clear, and showed flexibility in shaping the session and sustaining it. Their facilitator “MEDRADized” the session, looked beyond the obvious, was enthusiastic, was able to keep people’s attention, made it enjoyable, and got the key points across.
North America Sales Training Manager
We engaged with LSA Global to deliver a sales territory planning and management workshop. LSA Global had a unique ability to quickly understand our business and needs. This keen understanding allowed for tailoring of content that was specific and impactful, which created a new awareness of how one’s role and how and with whom one spends their time, can directly influence sales success. Their facilitators were well prepared and ingrained themselves to become one of us. We’ve come to see LSA Global as a partner.
Assistant Vice President Talent
This was our first experience working with LSA, and we were not disappointed. From beginning to end, they were as invested in making sure the program succeeded as we were. They not only met the needs of our organization, but they helped us meet our very tight launch deadline. The consultant operated with the sense of urgency necessary to ensure that by the end of the training the trainer sessions we were ready to roll the program immediately out. Without their dedication and expertise we would not have been able to launch the program with the success that we did. Thank you LSA for being a valued business partner!
PHR, Manager - L & D
LSA Global has provided our Employee Engagement Survey for the past 3 years. Their ability to administer the survey, help us sort through complex organizational changes that impact reporting, and provide flexible, customized report formats gives a high level of comfort and confidence in the work. The survey results have helped us identify and take actions to address the concerns of our Gen Y workforce. In all, LSA provides us with great value, and I would highly recommend them.
Senior Director, Training & Development
Over the years, both at 3Com and now at Redback, I’ve found LSA Global to be a valuable resource. The recent compliance program that they delivered for Redback’s executive and management team was the right solution, of the highest of quality, and customized to our business and culture. I would highly recommend LSA to any company looking for top quality solutions.
Vice President of Human Resources
LSA is an excellent training outsource partner! They listen to our needs, are responsive and work at a pace that keeps up with ours. We have found LSA to bring strategic and innovative solutions to meet our business problems by partnering effectively with our staff. I consider them to be an external extension of our team.
Sr. Director, Global Sales Enablement
Congratulations on your pro-activity in establishing this program and developing such an effective New Employee Orientation course.
President and Chief Executive Office
LSA’s Project Management facilitator is one of the best I have ever worked with. His efforts and work in teaching complex and intensive Project Management principles across all levels and backgrounds within our organization have been of the highest value.
Learning and Development
We recently designed and implemented two high value Project Management Workshops with LSA. The goal was to improve the fundamental project management skills for less experienced project managers and team members and to prepare our experienced project managers to become PMP certified. The programs were very well received and additional sessions have been requested. Both facilitators were excellent, building strong rapport with our scientists and taking time to encourage & answer questions. Based upon the results and the feedback around the company, the next workshops are already full. I highly recommend LSA to any company looking to take their project management skills to the next level.
Senior Manager Learning & Development
We engaged with LSA Global to train our Call Center Customer Service Managers and Team Leaders how to be effective coaches. We wanted our CSMs and TLs to be able to conduct the “hard” conversations around performance, to create a coaching environment that encourages our agents to be self-motivated, and ultimately to create a better experience for our consumers. LSA’s facilitator was able to tailor the content and deliver it in way that really demonstrated a deep understanding of our needs and left our CSMs and TLs wanting more!
Continuous Improvement Manager
Our company engaged LSA to do a specialized “train the trainer” program, and the consultant’s performance outdid our exceptionally high standards for such a program. Very crucial to the success of this program was the work done upfront to discuss our needs and to interview key members of our organization so that the program specifically met our goals. Our facilitators continue to comment on the success of the program. Thanks also for the follow-up.
Chief Financial Officer
Our talk times are very crisp. The Contact Center Learning Solutions contributed significantly to our success at meeting or running under our target talk times. That’s important for our costs and, even more, to respecting our customers’ time. We see these two programs helping us bridge more of our service calls into selling calls. We’ve also reduced training time by a day or more, because these programs fulfill certain training objectives faster and better than what we used before. The overall benefit is quality. Quality comes from the way our associates handle calls – their ability to be confident, professional and crisp in their approach. And it comes from great coaching. These solutions have helped make our customer contact experiences the best they can be.
Quality, Training, and Coaching Director
Having tripled in size and recently merged, LSA helped our executive team to increase our level of strategic alignment, solidify our new direction and push our agency forward. As we look to rapidly scale, the clear and actionable critical few strategic moves combined with how we differentiate ourselves to our top accounts and target clients has really set us on a great path to success. This is exactly what we needed to get to the next level.
LSA helped us design and deliver a blended learning solution for our leaders to help drive our growth plans in a way that aligned with our specific culture and values. LSA understood our business, had deep expertise in the content areas, tailored the programs to fit our specific needs, and delivered great results. They constantly strive to deliver business impact and align their solutions with our business initiates, culture, and performance management systems. I highly recommend them to anyone looking to take their leaders to the next level.”
Beth A. Taylor
Vice President of Human Resources
I continue to be impressed by the level of leadership development and management expertise and quality of advice and facilitation that LSA has to offer. What a smart and client-centric group of great people who really know how to help leaders attract, engage, develop and retain top talent.
Director, HR Business Partner
Download key published insights and tools from industry experts highlighting best practices in the areas of talent, strategy and culture.
Want to know how you stack up against leading organizations? Receive a complimentary benchmarking analysis courtesy of an LSA Expert.
Get up to speed on timely solutions critical to your business. Published by LSA Experts based upon client feedback and key industry trends.
First we identify the key metrics you want to improve. Then we assemble a dedicated team of elite experts who have successfully solved similar problems with similar clients.
Stay up to do date with the latest information on how we help high growth companies align their culture and talent with strategy.
Real world consulting and training approaches from LSA projects, providing insights on how your company can outperform the competition.