Would You Like to Reduce No Decision Sales Cycles?
Solution selling experts estimate that a good 1/3rd of forecasted sales end up with “no decision.” What if you could reduce no decision sales cycles and re-energize those sales opportunities and bring them new life?
What Frustrates Sales Reps
When we talk to sales reps, they tell us one of their greatest frustrations isn’t losing to their competition; it’s losing a deal because their buyer decides to make “no decision.” Some call this “going dark.”
What Frustrates Buyers
When we speak with customer buyers, many are afraid of making a bad or unclear decision. So much so that it is better to not make a decision in order to reduce their perceived risk of failure.
What About No Decisions?
Sometimes a “no decision” takes the shape of a stalled sales cycle. Sometimes a “no decision” provides real-time feedback that your proposed solution is considered more of a “nice-to-have” than a “must-have” for your target buyer.
4 Steps to Increase Your Close Rate
Regardless of the reason, try these four steps from solution selling training experts to close more sales opportunities:
Focus on qualifying to ensure that you can truly help them to succeed in a way that makes sense to them.
We know, it sounds like a lot. But if you follow a proven sales methodology you will have better results.
In fact, a report published by CSO Insights found that sales organizations that adopt and implement a defined sales process where adoption is actively managed have a 15.2% higher win-rate.
Until you truly know your buyer, it is difficult to navigate the buying process and help them to succeed.
The Bottom Line
Following these proven solution selling steps can reduce no decision sales cycles and help resurrect the right opportunities and drop the wrong opportunities.
To learn more about about effectively selling solutions to your target clients, download How to Identify and Target Your Best Clients to Accelerate Growth
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