4 Elements to Ensure Strategy Aligns Behavior

a crew shell with oars in perfect alignment to illustrate Strategy Aligns Behavior

When Strategy Aligns Behavior
A clear, well understood strategy aligns behavior with the priorities of the business. Just as a coxswain guides his crew to pull together in the same direction in a coordinated way, a great strategy guides everyone in the organization to make the right strategic choices and behave in a way that makes sense.

Great leaders know is difficult to cross the finish line ahead of your competition if you do not work cohesively together toward a well-defined target.

When Strategy Does Not Align Behavior
Just think what can happen when the strategy is unclear, unsupported or too far-fetched. You can have:

  • Leaders give conflicting advice and investing in different priorities
  • Marketing promote services that do not match your roadmap
  • Sales sell solutions that cannot be serviced or delivered
  • R&D develop products that target customers do not value
  • Legal and finance stall sales with pricing or terms

Four Elements to Ensure Strategy Aligns Behavior
Ensure strategy aligns behavior – a strategy that is clear, succinct, easily understood, achievable and implementable…one that employees can internalize and adapt to their specific jobs.  Our organizational alignment research found strategic clarity accounts for 31% of the difference between high and low performance.

1.  The What = Goal
When strategy aligns behavior everyone knows what you want to achieve and in what time frame.

You need to define a goal that is specific, time-bound and measurable. Articulate the ultimate objective that will guide the business over the next twelve to thirty-six months. You want every employee to know exactly what success looks like.

2.  The Where = Domain
When strategy aligns behavior everyone knows where will you operate, who are your target customers, and what is the scope of your business.

This is the part of the strategy where you define the boundaries, both where you will and where you will not compete. It is a combination of focusing on the ideal target customers you want and the geography and verticals in which you will operate. It is your business “sweet spot” where you expect to win gracefully the majority of the time.

You want every employee to stay within this “sweet spot” and to avoid out-of-bounds investments, initiatives and projects that do not fit.

3.  The Why = Value
When strategy aligns behavior everyone knows your value proposition and competitive edge.

You need to be clear about what sets your product or service apart from the competition in the eyes of your target buyer. Think through all the possibilities…pricing, quality, convenience, selection, customer service, to name just a few.

You want every employee to be able to succinctly describe your unique value proposition.

4.  The How = Plan
When strategy aligns behavior everyone knows wow to get from the current state to the desired state in a way that makes sense.

In order to execute your strategy in a way that makes sense, people need a road map that provides a clear and reasonable idea of how they are going to get to where they need to go.  Make sure people know their specific role, how much input they can have into the plan, how you expect them to contribute and the support you will provide to make it happen.

You want every employee to be able to apply the “how” to their job so that they operate according to the same principles as their leaders, managers and co-workers.

The Bottom Line
When it comes to strategies and plans, the simpler the better. A sentence or two that can be cascaded throughout the organization will impact the behavior of the workforce far faster than a complicated paragraph.

You know you have succeeded in cascading your strategy when your employees can clearly articulate the what, where, why and how and are making decisions accordingly.

To learn if your strategy is clear enough to aligns behaviors, download 7 Ways to Stress Test Your Strategic Clarity

Comments are closed.

What a refreshing change from the half-baked psycho-babble you normally get from training and consulting organizations. LSA gives you the practical and results-oriented assistance you need to define and reach your goal.  They provide a results driven plan – not just a temporary fix. They are great to work with, and even more importantly, they “get it!”

David Fiano
Vice President Human Resources

Each program is preceded by an assessment of the participants. The course is then designed to fit the specific parameters and needs of the group. The highly interactive delivery is provided by recognized experts in their fields. On the spot coaching is provided during the program and each participant receives individual follow-up after the course. Courses can be delivered in-person or virtually. Given the nature of Cisco’s business and the way we operate, these remote workshops are a must for anyone who joins our company. Their work is eye opening. Great content and fantastic delivery.

Frank J. Kuypers
Business Development Manager

We partnered with LSA to pilot a customized behavioral interviewing program to help ensure that we continue to hire the best and brightest as we continue to rapidly scale. LSA’s ability to understand our business and our unique culture combined with their desire to ensure that the best practices framework truly fits our performance environment and is highly adopted by our people is a real blessing. Most other firms want to just ‘give you training.’ Not LSA, they are focused on helping me hit our hiring forecasts and attract A players.

Jennifer Remling
Director of Global Recruiting

AKQA

LSA’s Employee Engagement Consulting and Survey work has provided critical visibility into: how well our people are holding up under the general economic environment, as well as, the specific challenges that face biotechnology companies in their efforts to discover and develop new medicines; their level of alignment and commitment to XOMA’s Vision and mission critical strategies; how leadership practices and management systems support an environment that engender commitment, and the specific actions that our leaders can take to improve on areas that are important to our people. I highly recommend LSA’s employee engagement solutions.

Chris Wells
Vice President, HR and IT

LSA is an instrumental training outsourcing partner in helping us to build management capacity and strategically invest in our people. Their flexibility, depth, and breadth of expertise allows us to deliver top quality solutions that are directly tied to key business plans. Their ability to custom design, deliver, and evaluate our Management Curriculum has been excellent. They are true business partners and a pleasure to work with.

Margaret M. Mader
Vice President, Human Resources

Hyperion

For our go to training outsourcing partner, LSA provides exactly what we want. As always, they deliver outstanding work!

Elizabeth Siebert
Director, Organizational Excellence & Development

Intuit

Our company engaged LSA to do a specialized “train the trainer” program, and the consultant’s performance outdid our exceptionally high standards for such a program. Very crucial to the success of this program was the work done upfront to discuss our needs and to interview key members of our organization so that the program specifically met our goals. Our facilitators continue to comment on the success of the program. Thanks also for the follow-up.

Frank Abbott
Chief Financial Officer

LSA has become the gold standard in team building and management training at Genomic Health! I have a hard time finding facilitators that come close to their level of customization, expertise and experience.

Emily Couey
Director of Human Resources

I consistently look to LSA Global when I need custom programs put together for my client groups. I can always count on LSA to do a thorough needs analysis and to put together spectacular programs that are well received. Their management development and performance management expertise and professionalism make them one of my top-rated learning and development partners.

Stephanie Webb
HR Program Manager

Rambus

I have worked with LSA Global at previous companies and welcomed the opportunity to bring them in to support my new organization. We worked closely with LSA to design a solution for our Client Partner Teams and Management Training on both coasts. LSA designed a customized solution for our business and organizational culture. LSA is a quality organization, one that I’d recommend to any company looking for a first class training and consulting partner that makes an impact.

Laurie Torres
Chief People Officer

Harmonic has worked with LSA for over 8 years. We have found their partnership extremely beneficial. We recently implemented a Management Development Program that was designed and customized to support our company’s strategic initiative of hiring, building, and retaining key intellectual property and human talent. We worked closely with LSA to target and implement the right solutions with the greatest impact. I would recommend LSA to any company that’s looking for a trusted training and development partner.

Janice Passarello
Director of Human Resources

We consider LSA Global our outsourced learning and development partner. We worked closely with LSA to customize a management development program to meet our growing business needs. I would highly recommend LSA to any company wanting to deliver quality learning solutions.

Terri Wright-Scheer
Vice President Human Resources

LSA helped to meet the needs of my teams within a very narrow timeframe. My team walked away with highly useful management tools and practices. LSA saved us time in delivering the right solution for our specific needs.

Sandeep Kumar
Director, Software Engineering, EPG

LSA Global’s consultant brought a fresh perspective to our behavioral based interviewing strategy for two key executive positions we needed to fill, and their consultant helped us develop questions that produced a much deeper understanding of candidates’ capabilities. I am confident that the two new executives joining our organization have the right skills to add significant value. Throughout the process LSA was also very responsive in dealing with short lead time requests.

Because of the unique nature of our business, Excel is a core application in our accounting organization. After three attempts to find an Excel consultant who is capable of helping our finance team integrate advanced applications into our work processes we found LSA and Alex. He was not only a “Real” Excel expert but was masterful in helping us identify where to use Excel applications in our processes to increase our group’s efficiency.

SPO Partners & Co
Kim Silva, CFO

LSA’s consultant designed and delivered a half-day team building solution for our recent conference. It included careful customization to integrate the design with our new mission and values. Everyone had fun and identified key issues with our teamwork. Altogether a great program!

Bob Ward
Director of HR

Evaluate your Performance

Toolkits

Toolkits

Download key published insights and tools from industry experts highlighting best practices in the areas of talent, strategy and culture.

More

Health Checks

Health Checks

Want to know how you stack up against leading organizations?  Receive a complimentary benchmarking analysis courtesy of an LSA Expert.

More

Whitepapers

Whitepapers

Get up to speed on timely solutions critical to your business. Published by LSA Experts based upon client feedback and key industry trends.

More

Methodology

Methodologies

First we identify the key metrics you want to improve. Then we assemble a dedicated team of elite experts who have successfully solved similar problems with similar clients.

More

Blogs

Stay up to do date with the latest information on how we help high growth companies align their culture and talent with strategy.

More

Case Studies

Client Case Studies

Real world consulting and training approaches from LSA projects, providing insights on how your company can outperform the competition.

More