3 Change Management Communication Tips from the Trenches

Change Management Communication Tips a cartoon character is confused by too many megaphones blaring at him

Change Management Communication Can Make or Break Your Plans
Organizational change is challenging enough on its own. Don’t make change more difficult by communicating it poorly.  Follow these three field-tested change management communication tips to improve your chances for success.

How Employees Feel About Change
The word “change” alone can make some employees wince and resist. They know change can mean:

  • More work
  • Different performance expectations
  • Learning new skills
  • Loss of power, knowledge, information or even job security

Why should employees eagerly accept changes to how work gets done?

Leaderships’ Role During Change
Leaders are expected to present the rationale for change in a way that persuades employees that the new way will be worth the effort — for their sake and for the sake of the company.  What leaders most often forget is that they have had plenty of time to get used to the change they propose. They have probably contemplated what needs to happen, discussed with the senior team how to go about it, and analyzed the different steps required to make it happen – typically behind closed doors!

Now that it’s time to share the plan with the general workforce, leaders are apt to cover things too quickly or to vastly under appreciate all of the discussions it took to get to where they are today.

Avoid Change Disconnect
Avoid the disconnect that can alienate your employees to the necessary concept of change. Assuming that you cannot actively involve them in the change process from the beginning, give those affected by change time to reflect upon your reasons for the change and encourage their questions so you can fill in any blanks. Trying to force change too abruptly will almost always backfire.

3 Change Management Communication Tips from the Trenches
Based upon over two decades of change management consulting, employees tell us that it is better to over-communicate and take the time to garner their support.

1.  Give Employees As Much Information As You Can
First, tell your employees why you feel the organizational change is vital to the success of the company as a whole. Paint a clear picture of what could happen if the change does not occur and what you expect will happen when it does. Tell them how it will affect them as teams and individuals.

Tell them what you know, what you do not know, and when you expect to be able to fill in the blanks.

2.  Accentuate the Positive
Because major organizational change takes time, you need to inspire your troops to the cause. People need to believe that the extra effort is worth it. While you should not sugarcoat the inherent risks, be crystal clear about how the change will specifically improve the status quo at the individual, team, and organizational levels.   The more specific and personal you can be, the better your chances of winning employees over from the start.

3.  Invite Employee Feedback and Active Participation
Give employees as much control as possible over the mechanics of the change you desire at the individual and team level. With a sense of ownership over the process, employees will feel as if they are part of a major initiative that will set everyone up for success.  The more you let employees “own” the change, the higher the probability that it will be fully adopted.

The Bottom Line
While organizational change is inevitable, it usually does not meet expectations.  To get change right, follow these change management communication tips.  Otherwise you risk falling short.

To learn more about how to successfully initiate change management communications, download 6 Critical Questions to Properly Initiate Change

Share:
Facebook Twitter Google+ Email LinkedIn

Comments are closed.

LSA has been a tremendous asset to my portfolio, both at my current company and my past company. As an HR leader, I am always looking for ways to find external resources that can provide a solution to our management training needs. LSA does that for me. Their solutions are presented in a much more leadership-oriented manner so as to be crisp, business relevant, and easy to apply right back on the job. I will continue to augment our programs using LSA solutions.

Ken Boehm
VP of Human Resources

I had been working with LSA for many years with my prior company. Currently, I’m with a company who hadn’t done much basic management skills training. After identifying and presenting a program recently, our managers are excited and talking in the halls about the great experience. LSA saves us time in delivering the right training for our needs.

Phyllis Moracco
HR Director

LSA helped change our entire culture around meetings, making them more effective and efficient, thus enabling us to concentrate on driving more business.

Terry Wassman
VP of Human Resources

We recently contacted LSA Global to assist us with a unique training request. We gave LSA a very short deadline and LSA custom designed a training program to meet our exact requirements within the limited time allotted to them. We found their facilitator to be well versed in the subject matter and very credible; the design provided practical and valuable information to our team of managers. I highly recommend LSA Global, particularly in the area of management training.

Julaine K. Souza
Senior Vice President

I am very impressed with the quality of work and talent. LSA did a great job of listening to my needs and providing the exact management training program expertise I needed to get the job done.

Don Pryor
Director, Business Planning & Analysis

LSA’s customized Effective Presentation Skills program has helped me elevate my presentation skills to the next level. I now have a much greater self-awareness of my presentation skills and can leverage off of my strengths while working to improve upon other areas. I would definitely recommend this solution to anyone for whom business presentations are an integral part of their job.

Jim Elliott
Senior Marketing Manager

Samsung

We consider LSA our true business partner in the areas of Learning and Organizational Development. From Strategic Planning to Presentation Skills and Management Training, they continue to provide excellent value and extremely high quality solutions – not just one time events. I recommend them to anyone looking to drive true business results.

Michelle A. Mitchell
Vice President, Worldwide Human Resources

For our go to training outsourcing partner, LSA provides exactly what we want. As always, they deliver outstanding work!

Elizabeth Siebert
Director, Organizational Excellence & Development

Intuit

Avon’s success is dependent on strong relationships among our Customers, Representatives, Associates, and outside resources we hire to help us meet our business objectives. We were very pleased with the results from working with LSA Global to design and facilitate a custom program for our events management team. LSA demonstrated responsiveness, flexibility, and an innovative approach to working with us.

Deanna Rudnitsky
Senior Manager, HR Destiny Sales Region

We recently partnered with LSA Global to offer our Supervisors and Managers a customized two-day management training program. Everyone who attended said it was by far the best management training program they had ever attended. The content was rich and highly interactive. The case studies were relevant. Each participant walked away from the training much better equipped to lead their teams.

Jeff Coon
Director of Human Resources

Thank you to LSA Global for their partnership and support in helping us to design and roll-out our valuable management development training program. I personally have partnered with LSA Global at four of my previous companies. It continues to be a delight working with LSA. We look forward to partnering with them at Blackhawk Networks for future training and consulting needs.

Suzanne Kinner
VP Human Resources

Blackhawk Network

We consider LSA Global our outsourced learning and development partner. We worked closely with LSA to customize a management development program to meet our growing business needs. I would highly recommend LSA to any company wanting to deliver quality learning solutions.

Terri Wright-Scheer
Vice President Human Resources

We partnered with LSA to pilot a customized behavioral interviewing program to help ensure that we continue to hire the best and brightest as we continue to rapidly scale. LSA’s ability to understand our business and our unique culture combined with their desire to ensure that the best practices framework truly fits our performance environment and is highly adopted by our people is a real blessing. Most other firms want to just ‘give you training.’ Not LSA, they are focused on helping me hit our hiring forecasts and attract A players.

Jennifer Remling
Director of Global Recruiting

AKQA

I consistently look to LSA Global when I need custom programs put together for my client groups. I can always count on LSA to do a thorough needs analysis and to put together spectacular programs that are well received. Their management development and performance management expertise and professionalism make them one of my top-rated learning and development partners.

Stephanie Webb
HR Program Manager

Rambus

The LSA Global team was very receptive and flexible to our needs every step of the way. Their staff and facilitator demonstrated attention to detail, responsiveness, and professional courtesy. The participants were thrilled with the outcome and rated the communication skills workshop and the facilitator as ‘Excellent’. I’d highly recommend working with the LSA Global team to meet your professional development needs.

John Mastrorilli
FRDP Leader

Intuit

Evaluate your Performance

Toolkits

Toolkits

Download key published insights and tools from industry experts highlighting best practices in the areas of talent, strategy and culture.

More

Health Checks

Health Checks

Want to know how you stack up against leading organizations?  Receive a complimentary benchmarking analysis courtesy of an LSA Expert.

More

Whitepapers

Whitepapers

Get up to speed on timely solutions critical to your business. Published by LSA Experts based upon client feedback and key industry trends.

More

Methodology

Methodologies

First we identify the key metrics you want to improve. Then we assemble a dedicated team of elite experts who have successfully solved similar problems with similar clients.

More

Blogs

Stay up to do date with the latest information on how we help high growth companies align their culture and talent with strategy.

More

Case Studies

Client Case Studies

Real world consulting and training approaches from LSA projects, providing insights on how your company can outperform the competition.

More