Change Management Communication Can Make or Break Your Plans
Organizational change is challenging enough on its own. Don’t make change more difficult by communicating it poorly. Follow these three field-tested change management communication tips to improve your chances for success.
How Employees Feel About Change
The word “change” alone can make some employees wince and resist. They know change can mean:
Why should employees eagerly accept changes to how work gets done?
Leaderships’ Role During Change
Leaders are expected to present the rationale for change in a way that persuades employees that the new way will be worth the effort — for their sake and for the sake of the company. What leaders most often forget is that they have had plenty of time to get used to the change they propose. They have probably contemplated what needs to happen, discussed with the senior team how to go about it, and analyzed the different steps required to make it happen – typically behind closed doors!
Now that it’s time to share the plan with the general workforce, leaders are apt to cover things too quickly or to vastly under appreciate all of the discussions it took to get to where they are today.
Avoid Change Disconnect
Avoid the disconnect that can alienate your employees to the necessary concept of change. Assuming that you cannot actively involve them in the change process from the beginning, give those affected by change time to reflect upon your reasons for the change and encourage their questions so you can fill in any blanks. Trying to force change too abruptly will almost always backfire.
3 Change Management Communication Tips from the Trenches
Based upon over two decades of change management consulting, employees tell us that it is better to over-communicate and take the time to garner their support.
1. Give Employees As Much Information As You Can
First, tell your employees why you feel the organizational change is vital to the success of the company as a whole. Paint a clear picture of what could happen if the change does not occur and what you expect will happen when it does. Tell them how it will affect them as teams and individuals.
Tell them what you know, what you do not know, and when you expect to be able to fill in the blanks.
2. Accentuate the Positive
Because major organizational change takes time, you need to inspire your troops to the cause. People need to believe that the extra effort is worth it. While you should not sugarcoat the inherent risks, be crystal clear about how the change will specifically improve the status quo at the individual, team, and organizational levels. The more specific and personal you can be, the better your chances of winning employees over from the start.
3. Invite Employee Feedback and Active Participation
Give employees as much control as possible over the mechanics of the change you desire at the individual and team level. With a sense of ownership over the process, employees will feel as if they are part of a major initiative that will set everyone up for success. The more you let employees “own” the change, the higher the probability that it will be fully adopted.
The Bottom Line
While organizational change is inevitable, it usually does not meet expectations. To get change right, follow these change management communication tips. Otherwise you risk falling short.
To learn more about how to successfully initiate change management communications, download 6 Critical Questions to Properly Initiate Change
A Meaningful Company Mission Matters
I have worked with other training companies and found it to be more of a seller/buyer relationship than one of matching the right expertise to our business issues. That’s what LSA does – ask the hard questions, listen, and understand our business needs. We receive the benefit of their expertise from assistance with personal development plans to enhancing team performance, to looking at enterprise-wide challenges. It’s all about helping our business succeed as we grow. Right now, LSA is providing great ideas, a fresh approach, and valuable guidance as we develop our management team and accelerate our client relationship management results.
Director, Team Development
LSA has become the gold standard in team building and management training at Genomic Health! I have a hard time finding facilitators that come close to their level of customization, expertise and experience.
Director of Human Resources
On behalf of Roche and my staff I would like to sincerely thank you for your help with this. The English as a Second Language (ESL) assessment and coaching that you provided for our team was a great success.
Each program is preceded by an assessment of the participants. The course is then designed to fit the specific parameters and needs of the group. The highly interactive delivery is provided by recognized experts in their fields. On the spot coaching is provided during the program and each participant receives individual follow-up after the course. Courses can be delivered in-person or virtually. Given the nature of Cisco’s business and the way we operate, these remote workshops are a must for anyone who joins our company. Their work is eye opening. Great content and fantastic delivery.
Frank J. Kuypers
Business Development Manager
We have worked with LSA Global for our learning and development needs and have always had great success. They helped us recently with customized Management Workshops that we held for the second time. It was fantastic, and I would highly recommend LSA to anyone that is attempting to get immediate and impactful improvements.
HR Manager, BU Radiology Informatics
VNUS Medical has been very pleased with the effective management development programs that LSA Global has delivered for us over the last four years. The programs have been universally facilitated by experienced and best in class instructors. The knowledge gained by our management team has been put into practice very quickly. VNUS is very happy to be working in partnership with LSA because they consistently deliver excellent programs that receive exceptional feedback from our management team.
Cindee Van Vleck
Director Human Resources
LSA custom designed a Management Development program that is absolutely “on target” for our technical managers. Their facilitator has done a superb job delivering the material in a way that is fast paced, highly interactive, and fun. She presents practical solutions to the people situations that our managers face every day. I regard LSA as an excellent partner that understands our business needs and a virtual member of our HR department.
Vice President Human Resources
We partnered with LSA to pilot a customized behavioral interviewing program to help ensure that we continue to hire the best and brightest as we continue to rapidly scale. LSA’s ability to understand our business and our unique culture combined with their desire to ensure that the best practices framework truly fits our performance environment and is highly adopted by our people is a real blessing. Most other firms want to just ‘give you training.’ Not LSA, they are focused on helping me hit our hiring forecasts and attract A players.
Director of Global Recruiting
I’ve partnered with LSA Global at two companies now, and I consider them a valuable and trusted training and consulting resource. They recommended just the right solution to address our management development needs and have wonderful facilitators that match YuMe’s culture and style of our management team. I would highly recommend LSA Global to any company wanting to deliver quality learning solutions with a valuable learning and development partner.
LSA’s consultant designed and delivered a half-day team building solution for our recent conference. It included careful customization to integrate the design with our new mission and values. Everyone had fun and identified key issues with our teamwork. Altogether a great program!
Director of HR
Understanding and conforming to legal compliance was very important to our company. We turned to LSA Global to provide a quality and cost effective way to ensure that we were AB 1825 compliant. Their interactive eLearning program was top-notch. It allowed our managers to learn at their own pace, and on their own time. The program was tailored to include our logo and our internal harassment policies. It was interactive and met all federal and state legal requirements. I would highly recommend LSA Global to any company looking for an efficient and effective and top quality way to train their managers to be in compliance.
Kelly Warren, SPHR
Director, HR & Compliance
I’ve been associated with LSA for the last 8 years and have found them to be an extremely professional, well managed full service training organization. Since working with LSA, I’ve participated in a number of solutions ranging from Performance Management to Assertiveness Training – I’ve found that the quality of the resources is superior. They are well prepared and have definitely done a considerable amount of pre-work in order to customize our culture and business into the total learning experience – making it most beneficial for our employees.
Human Resource Manager
The refreshing thing about LSA is that they focus on understanding our business situation and helping me succeed instead of selling a product. With over 150 experts, they are an invaluable resource that helps me deliver higher quality results faster. I recommend them to anyone looking to improve the performance of their workforce.
VP of Human Resources
In my years working with LSA, it seems like I’ve had a personal consultant at my fingertips to help me identify just the right solution to satisfy our needs. The entire LSA team has become a trusted friend of Actel — assuring we provide state-of-the-art learning to meet our complex, high-tech business and people needs.
LSA exceeded all my expectations. We interviewed 7 potential training and consulting partners and selected LSA due to their expertise, flexibility, and breadth and depth of solutions. We were able to construct a management training course from the modules most appropriate to our needs, and are able to provide additional training from their well developed portfolio of experts. Our managers galvanized as a team throughout the session and are better prepared for the rigors of a competitive market.
Download key published insights and tools from industry experts highlighting best practices in the areas of talent, strategy and culture.
Want to know how you stack up against leading organizations? Receive a complimentary benchmarking analysis courtesy of an LSA Expert.
Get up to speed on timely solutions critical to your business. Published by LSA Experts based upon client feedback and key industry trends.
First we identify the key metrics you want to improve. Then we assemble a dedicated team of elite experts who have successfully solved similar problems with similar clients.
Stay up to do date with the latest information on how we help high growth companies align their culture and talent with strategy.
Real world consulting and training approaches from LSA projects, providing insights on how your company can outperform the competition.