ATD Appoints Tris Brown
Tris Brown, Chairman & CEO of LSA Global, has been appointed to ATD’s Sales Enablement Advisory Committee. ATD appoints Tris Brown and other sales experts to lead a community of sales trainers, managers, leaders, and consultants who are creating high-performing sales teams through learning and people development.
The Association for Development (ATD) is the world’s largest association dedicated to the training and development profession. ATD’s members come from more than 100 countries and connect locally in more than 120 U.S. chapters and with more than 16 international partners. Members work in thousands of organizations of all sizes, in government, as independent consultants, and suppliers.
I’m thrilled to help align sales culture and sales talent with go-to-market sales strategies to help sales leaders to increase revenue, margins, and win-rates. Our organizational alignment research found that sales leaders who get aligned grow revenue 58% faster, are 72% more profitable, and retain customers 2.23-to-1 compared to their misaligned peers.
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