Jenny Dearborn Data Driven: How Performance Analytics Delivers Extraordinary Sales Results
Congratulations to LSA Client, Jenny Dearborn, the Executive Vice President, Human Resources at SAP, for publishing her book: Data Driven: How Performance Analytics Delivers Extraordinary Sales Results.
Data Can Be Your Most Valuable Asset as a Leader
Jenny thoughtfully discusses how data can be your most valuable asset as a leader. She shares how most organizations capture and report data, but data is useless without analysis that leads to action. Similar to our proven decision making training, the Data Driven Leader shows you how to use this tremendous asset to lead your organization higher.
Realistic and Actionable
This book tells the story of a successful sales executive who, after leading an analytics-driven turnaround (in Data Driven, this book’s predecessor), faces a new turnaround challenge as chief human resources officer.
LSA Global’s CEO, Tristam Brown
LSA Global’s CEO, Tristam Brown, is quoted in the book discussing the dangers of trying to solve the wrong problems.
Data-driven Decision-making and Strategies
This book is for you if you want to learn about Jenny’s take on data-driven decision-making and strategies and how to:
To learn more about making better decisions, read How to Avoid Making Bad Decisions When Change Is Needed

Tristam Brown is an executive business consultant and organizational development expert with more than three decades of experience helping organizations accelerate performance, build high-impact teams, and turn strategy into execution. As CEO of LSA Global, he works with leaders to get and stay aligned™ through research-backed strategy, culture, and talent solutions that produce measurable, business-critical results. See full bio.
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