Does Your Sales Team Need to Deliver a Better Sales Presentation?
Whether your audience is small or large, sales management training experts know that the way to truly engage prospects for a better sales presentation is fairly simple — tell them a relevant and meaningful story that resonates with their unique situation. And whether you mean to simply build brand awareness or to persuade your audience to action, the most effective way to gain and keep their attention is the same — tell them a compelling story.
A Better Story Makes for a Better Sales Presentation
A story makes statistics, features, benefits, and solutions come alive. Stories have an emotional component that reaches the hearts of your buyers. Storytelling is a far more powerful communication tool than simply sharing data because it includes the human element.
For example, rather than cite the plain facts, the best reporters tell a story to capture and inform their readers. Remember the BP Gulf oil spill in 2010? The impact of the economic repercussions on people out of work reached the public most effectively through the story of how one shrimper and his family were affected.
Another example occurred back in the 40’s when cancer research was launched in earnest — the minute a young boy named Jimmy became the focus of the cause, money poured in. When listeners can identify overall statistics with the plight of a single individual, they are more likely to understand the broader tragedy. The best communicators understand this.
6 Battle-Tested Tips for a Better Sales Presentation
The best sales presenters have learned how to influence. They know the basics of good storytelling. Here, too, for you are the basics from sales presentation training on how to tell powerful stories to target clients:
The Bottom Line
Powerful stories engage and persuade. Use them often and well to enhance your message and make it memorable for your target clients.
To learn more about how to make a better sales presentation, download 4 Key Elements to a Successful Team Sales Presentation
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