Do You Consistently Live Your Brand Promise?
It is not always easy to live your brand promise. With the speed of social media, big and visible branding mistakes can happen in seconds.
4 Smart Ways to Grow and Live Your Brand Promise
Companies that most often make branding mistakes often overly focus on the “what” and “how” of their product and neglect the “customer why.” They understand what the product is and how they will produce and try to sell it, but they forget to fully consider why people will want and need it. For some reason, they underestimate the importance of true market differentiation in the equation of how the product is perceived and embodied in the marketplace.
As rational as you need to be in order to commercialize your offerings, do not overlook the emotional side. It is, after all, what ultimately drives many purchases. Savvy consumers will research a product, near the decision point and then choose, not by their brain alone but also by their feelings. Savvy companies understand this and do all they can to elicit the positive emotional response that steers consumers in their direction by:
Be sure you have invested in everyone who touches the customer to instill enthusiasm and loyalty to the brand. Any misalignment between sales and marketing will dilute your brand promise.
Putting the customer first makes all the difference.
You need to continue to understand what consumers want. As their circumstances and needs change, so should your product and your outreach.
Does your company make it easy to try and buy your offerings?
The Bottom Line
Grow your brand by putting the buyer and your employees back into the picture. Are your offerings easy to sell, try, and buy?
To learn more about setting your sales strategy up for high growth, download 7 Ways to Stress Test Your Current Sales Strategy
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