Can Your Technical Experts Present Technical Ideas to Non-Technical Audiences?
To present technical ideas to non-technical audiences, technical presenters need to drop the technical jargon, eliminate the complex details, and focus on delivering a clear and compelling message that resonates with business stakeholders. When your technical experts present technical ideas to non-technical audiences, are they heard?
We know from decades of technical presentation skills training that most business audiences tune out heavily technical presentations and presenters. This is a problem for technical experts who need to persuade decision makers to fund their project, adopt their solutions, or make timely decisions.
Different Needs for Different Audiences
While technical experts may speak a common language and share an inherent need for data-driven explanations, charts, and details, most business audiences want technical presenters to contextualize their messages so that they can make better business decisions faster. While data-rich PowerPoints and deeply technical whiteboards make perfect sense to technology, engineering, and science audiences, they do not reach, persuade, or influence business audiences as effectively.
4 Proven Ways to Present Technical Ideas to Non-Technical Audiences
Here are some proven and practical ways that technicians, engineers, and scientists can become more effective communicators, presenters, and influencers of executive and non-executive business audiences.
The Bottom Line
Don’t let your value or innovative idea gets lost in a weak technical presentation. Use the four proven, straightforward, and actionable technical presentation tips to get above the noise and increase the odds that non-technical audiences will buy into you and your ideas.
To learn more about ways to present technical ideas to non-technical audiences, download How to Present to Senior Executives Like a Rock Star
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