Scenario Planning to Manage Regulatory Change: Utility

Managing Regulatory Change at a Public Utility Company

Client Case Study


This electric utility company produced and delivered 80% of the electricity for its state and was facing the prospect of deregulation.


This traditionally regulated utility company needed to instill a sense of urgency into its leadership and workforce to address the likely introduction of new competitors, higher costs, and demands for customer innovations.



  1. Designed and delivered a scenario planning process with the senior vice presidents of the production and distribution divisions.
  2. These two initiatives were aimed at understanding future risks and opportunities, and making the necessary shifts in organizational strategy, structure, and leadership to thrive in this future state.


  • The planning process raised the collective sense of urgency and identified a list of key actions necessary to succeed in the future.
  •  This generated a series of strategic and developmental initiatives that successfully prepared the company for fundamental market changes.

Related Information

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Ted Ramlet


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Chief Marketing & Strategy Officer

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VP Human Resources


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Office of the CEO

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Janet Pagano
Managing Director


LSA was very thorough during all phases of our customer service strategy process: the pre-meeting, the meeting and post-meeting. Their time spent with management and our employees went very well. LSA’s write-up of what was said was very insightful. Their suggestions for the future were also very valuable. I can’t think of any phase of the process that wasn’t first class.

John Lynch
CEO & President


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Human Resources Director


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Director of Training and Organizational Development

Dimension Data

As a high growth digital marketing agency with cutting edge talent, we hired LSA Global to help clarify our strategy and work with our management team to implement it throughout the New York Office in a way that made sense for our unique culture . That work was so successful that we also hired them to coach one of our key leaders. LSA has been instrumental in helping us transition to a new leadership team and triple the revenue in our New York office. In this age of useless consultants, I highly recommend their practical and business-oriented approach to strategy, culture and talent.

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Vice President, Worldwide Human Resources

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Gloria Veon
Senior Vice President, Human Resources


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Doug Hansen
President and Director

Redwood Trust

We recently hired LSA to help us take our client delivery methodology to the next level as we continue to grow and help our clients succeed. The custom strategy and design session exceeded my expectations. They really understood our business and turned around the project within a tight timeframe. LSA’s consultants were the best I have seen for this type of project. LSA’s ability to get a group of 20+ executives from around the globe on the same page, push their thinking to new heights, and ensure an executable plan was excellent. I would recommend LSA to anyone looking to take their plans and execution to the next level.

Rob Sturgeon
EVP Client Delivery

Service Source

This was an extremely effective executive strategy session that helped our executive team efficiently navigate through our core objectives. It was exactly what we needed, and the approach was practical and valuable for our specific business and market. I would recommend LSA to anyone looking to push their strategic planning to the next level.

Blake Krikorian

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