Tris Brown Delivers Selling Power Keynote

September 7, 2023 — Tris Brown Delivers Selling Power Keynote in Las Vegas to Accelerate Growth to 600 sales leaders before Chief Revenue Officer of the Year Awards.

Titled “The Moves Top Sales Leaders Make to Create Exponential Growth” the research-backed session outlined the sales strategy, sales culture, and sales talent warning signs and actions to take to drive consistent and lasting revenue growth.

Description — Tris Brown Delivers Selling Power Keynote

Top sales leaders matter. They grow revenue 58% faster and are 72% more profitable than their peers ? all while increasing customer loyalty and sales team engagement. What’s their secret? While there are only so many actions available to a sales leader to grow revenue profitably and consistently, the truth is that there is not one universal recipe. And, not all sales moves are of equal value in every situation. In this session, we’ll explore how to identify the sales moves that make sense for your unique circumstances. You’ll walk away with practical growth strategies and tips.

Definitions

Sales Strategy — accounts for 31% of the difference between high and low growth companies

Articulates the game plan for success and prioritizes big bets. To accelerate growth, it must be understood, believable, and implementable enough to key stakeholders.

Sales Culture — accounts for 40% of the difference between high and low growth companies

Defines “how” things truly get done in an organization. To accelerate growth, it must be healthy, high performing, and aligned enough with the sales strategy.

Sales Talent — accounts for 29% of the difference between high and low growth companies