Redwood Shores, CA – LSA Global, the leading business consulting, coaching, and training firm that helps fast growth life science, technology, and service companies by powerfully aligning their culture and talent with strategy, helped a high growth services firm create an updated brand promise by aligning the company mission, corporate vision, and Ethos (cultural beliefs) to inform everything they do as an organization — internally and externally.
This services client wanted to create senior team alignment to meet 20% year-over-year revenue growth targets. They faced a few complications related to:
The two main deliverables in the first phase of work were:
Updated Mission and Vision Statements
For this engagement, the mission and vision articulated why they exist [mission] as an organization and what they hope to achieve [vision]. For this client, they were purposely meant to be audacious to help drive innovation and change. While mission should endure over time, the vision was meant to define the impact they’re trying to achieve over the next phase of our journey (typically 5-10 years). This formed the foundation of their updated brand promise.
Newly Codified Cultural Beliefs
For this client, the Cultural Beliefs represented the fundamental beliefs on which the company make decisions and holds themselves accountable every day. The cultural beliefs are the foundation for establishing and growing the company’s unique value in the marketplace. They are the ethos (fundamental characteristics) of what the firm wants to be know for. Here’s an edited example of one of the cultural beliefs:
The next steps are to create:
About LSA Global Founded in 1995, LSA Global is the leading performance consulting, coaching, and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned.
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