Sales Quota Increase at Leading Real Estate Firm

Sales Quota Increase Real estate

Situation — Sales Quota Increase at Leading Real Estate Firm

Zillow, the leading real estate marketplace and housing super app, wanted to transform their sales strategy to shift from product pitches to a consultative sales approach that fostered trust and drove business growth with their large real estate partners. To achieve this, they aimed to create unified business sales training to equip their teams in the following areas:

  • New Logos: Convert new customers in a highly competitive market.
  • Up-Selling and Cross-Selling: Sell higher-quality services at a premium price by differentiating from lower-cost alternatives.
  • Customer Adoption:  Drive adoption of their total integrated solution.
  • Decision Makers: Expand relationships from buyers to executive-level decision-makers.
  • Customer Loyalty: Increase customer loyalty by fostering long term engagement and trust.

Complications — Sales Quota Increase at Leading Real Estate Firm

  • Competition for new business was increasing.
  • Low cost alternatives were diluting certain unique value propositions.
  • Sellers were hesitant to sell fully integrated and more complex solutions.
  • Reaching executive decision makers was difficult and therefore increasing sales cycles.

Implications — Sales Quota Increase at Leading Real Estate Firm

  • If the company did not change sales reps behaviors, they risk not executing their new sales strategy..

Approach

Taking a customized training program approach, the final solution incorporated the following key elements:

  1. Customization
    Based upon interviews and discovery, our solution selling training program was customized to reflect Zillow’s unique language and culture, becoming the Zillow Way of Selling.
  2. Training Across Sales Hunters and Farmers
    The program was deployed across both the Acquisition and Growth & Retention teams, driving
    alignment throughout the organization.
  3. Leadership Integration
    Sales leadership training was incorporated to foster a coaching culture among Zillow’s sales managers to equip them with the skills to lead, manage, and coach their teams to sustain high performance over time.
  4. A.I.-Powered Performance Tracking
    GONG’s smart trackers were integrated to monitor sales behavioral changes and engagement metrics post-training.
  5. Training Measurement
    Participant feedback measured the effectiveness of the program, ensuring its alignment with Zillow’s strategic sales objectives.

Results

Zillow achieved a 39% increase in quarter-over- quarter quota attainment within 90 days.
In addition to high relevancy scores from participants that validated the alignment and impact of the program on long-term success, sales performance improvement was fueled by several key behaviors and strategies, including:

  • 103% Trusted Advisor Improvement
    Account Executives who consistently exhibited the characteristics of a Trusted Advisor outperformed relationship managers and transactional sellers by 103% and scored 88% higher in their ability to build value, driving stronger partnerships and more meaningful outcomes.
  • 300% Increase in Engaged Selling Time
    Reps shifted from less productive conversations to consultative discussions focused on customer needs and business growth.
  • 68% More Frequent Sales Progress
    Top performers applied client-first concepts 68% more often than low performers, excelling in engaging decision-makers, moving meetings forward, and building value through integrated solutions.

LSA was instrumental in making our worldwide sales meeting a success. They saved me a ton of time with ‘best in class’ solutions to meet our business objectives. Whenever I’m in a pinch, I can count on LSA’s dynamic team of sales trainers and consultants to really go the extra mile.

They truly understand the meaning of customer delight.  Thank you!

Amy Walker
Manager

Seagate

We recently hired LSA to help us take our client delivery methodology to the next level as we continue to grow and help our clients succeed.

The custom strategy and design session exceeded our expectations. They really understood our business and delivered within tight time frames. They were the best I have seen for this type of complex, visible, and strategic work.

LSA’s ability to get a group of 20+ executives from around the globe on the same page, push their thinking to new heights, and ensure an executable plan was excellent.

I would recommend LSA to anyone looking to take their strategy and strategic execution to the next level.

Rob Sturgeon
EVP Client Delivery

Service Source

We recently hired LSA Global to help take our sales team to the next level. Specifically we focused on targeting the ideal client, differentiating our solutions, getting more qualified leads, and closing a higher percentage of our pipeline through a proven referral selling methodology.

So far, the results from the business sales training have been great. We were pleasantly surprised with the results-oriented approach and thoughtful follow-through plan to ensure that the new sales practices “stick.”

We look forward to a long-term relationship, and I would recommend LSA to anyone looking to increase the effectiveness of their sales force.

Patrick Arnold
President

Filice

LSA is a great and high quality training and consulting resource. In less than a week turnaround time, they were able to design and deliver a ‘best in class’ inside sales solution to meet my team’s unique needs.

They definitely met my high expectations and were very responsive to my specific objectives.  Thank you!

Olivia Flach
Americas Retail Sales

Sandisk

LSA Global rocks! Thank you for helping our executive team get aligned by creating a powerful and clear strategic direction and go to market sales growth plan that we could all fully commit to.

From a sales growth perspective, I am really energized about the outcome and grateful for what I have learned throughout the strategic clarity facilitation process.

Stacey Wong
VP Sales

Servicon-Logo-LSAGlobal

We engaged with LSA Global to deliver a highly customized sales territory planning and management workshop. They have a unique ability to quickly understand our business and needs. This keen understanding allowed for a sales solution that was specific and impactful.

Their sales consultants and facilitators were well prepared and ingrained themselves to become one of us. We’ve come to see LSA Global as a true sales partner.

Pratiksha Patel
Assistant Vice President Talent

L'Oreal

Originally, we launched a RFP to partner with a sales training provider to improve the sales skills of our global distributor network.

LSA Global challenged our thinking by suggesting we focus on the systemic sales strategy, culture, and talent factors that create sales success before we invested in the more symptomatic needs of sales skills and knowledge.

LSA Global identified the critical strategic actions to improve overall sales performance and then designed and delivered world class business sales training across the globe to help increase revenue and margin.

I’m so happy we took a more strategic approach to sales performance with LSA.  Thank you for making this fit our culture.

Kim Benson
Director Human Resources

Trimble

In an effort to establish a solid foundation of consultative selling skills for our client-facing teams that can be built on over time, we engaged with LSA Global. By understanding our business and our markets, LSA Global was able to design and deliver the relevant sales skills, tools, and processes that have established the foundation for our future success.

We are extremely satisfied with our decision to work with LSA.  Thank you!.”

Kevin Wiley
Chief Operating Officer

Nelnet

What a refreshing change from the half-baked psycho-babble you normally get from training and consulting organizations. LSA gives you the practical and results-oriented assistance you need to define and reach your goals.

Their leadership, management, and sales expertise has been invaluable.  They think strategically and provide a results driven plan – not just a temporary fix.

They are great to work with, and even more importantly, they “get it!”

David Fiano
Director of Merchandising

LSA is an excellent sales and leadership outsource partner! They listen to our needs, are responsive, and work at a pace that keeps up with our rapid speed.

We have found LSA to bring strategic, innovative, and practical solutions to meet our business priorities by partnering effectively with our key staff. I consider them to be an important external extension of our team.

Thank you!

Wendy Chinn
Sr. Director, Global Sales Enablement

We turned to LSA Global to help us take our executive selling and solution selling skills to the next level.

Their ability to formally assess our sales situation, identify key sales skill gaps, develop a plan to measure the results, and fully implement a key sales initiative has been outstanding.

LSA delivers the full solution; not just sales training.  I recommend them to any organization looking to transform its sales force the “right way” to sell higher and wider.

Daniel Heckman
Director of Sales-Enterprise Accounts

Avid

We value the relationship we have with LSA Global. They customize and deliver top quality sales solutions when we needed them. They pay special attention to ensuring the solution fits our unique needs, business, and culture.

I would recommend them to anyone looking to greatly improve the skills of their sales force.

Carol M. Harbin
Manager, Worldwide Sales L&D

AMD

At the onset of our engagement with LSA, I was skeptical that an outside firm would be able to understand and dissect our organization’s highly complex and technical business challenges.

However, through the leadership team interview and strategy retreat processes that LSA utilized, they provided a fresh, innovative, and practical perspective that created tremendous strategic value and focus for our executive leadership team.

As a result, I would highly recommend LSA Global to any leader struggling with building the strategic alignment and high performance teams necessary to generate sales growth, in a way that fits their unique corporate culture.

Robert Laudati
Managing Director

L3Harris_Logo-LSAGlobal

We needed a way to improve customer training. We had to reach a disparate group of people in a very short period time. LSA gave us a new training methodology and a better way to go to market with our customer training that improved their experience and our brand positioning.

LSA delivered exactly what we needed and exceeded our expectations.  Thank you.

Hinda Chalew
Vice President of Marketing

We selected LSA over a handful of other experts to assist with a key sales leadership imperative. LSA added value every step of the way throughout the entire engagement. Their customized approach to sales presentation training exceeded expectations, and we are excited about global implementation across our offices in more than 100 countries.

LSA’s unique Strategy-to-Results approach is an added game changer.  I recommend them to anyone looking to get high quality results when it matters most.

Eric Mugele
Executive Director Global Learning

Grant Thornton

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