3 Smart Strategies to Attract the Top Talent You Need

Strategies to Attract the Top Talent You Need to Win
Have you developed the right strategies to attract the top talent you need?  The top employees in every company make the biggest difference.

• McKinsey research found that superior talent is up to eight times more productive than other talent
• Personal Psychology reported that high performers are 400 percent more productive than average ones based upon a study of more than 600,000 researchers, entertainers, politicians, and athletes
• Our organizational alignment research found that talent accounts for 29 percent of the difference between high and low performing companies in terms of revenue growth, profitability, customer retention, and employee engagement.

Talent Management Starts with Being able to Attract the Top Talent You Need to Win
The caliber of your employees and their dedication to the company’s success should be a major component of your talent management strategy to build a competitive advantage through people.  Consistently successful companies rely on their unique organizational culture and their high performers to execute their strategies better and faster than their peers.

3 Smart Strategies to Attract the Top Talent You Need
How do these top companies attract and keep their talent so they stay on top? They provide three critical needs of top talent. If you can adopt these same three key components, then you too can pull in the talent you need to succeed.

1. A Short, Believable and Meaningful Mission
   The most engaged employees feel that there is a true and meaningful purpose to their work. They know why they do what they do, believe that they are fulfilling a mission that is larger than simple hours spent earning their keep, and believe they are truly making a meaningful difference.

   When you can define your corporate mission in meaningful terms that describes the fundamental reason your business exists, you have built a powerful foundation to attract the top talent you need to succeed.

2. Meaningful and Proportionate Recognition
   Employees work with greater dedication when they feel that they are recognized, rewarded and appreciated for their contributions. This doesn’t mean you have to hand out large bonuses. It does mean that you should reward desired behaviors and performance with meaningful gestures that show your gratitude for hard work well done.

   When you can demonstrate to employees that you value them, you have put into play another force to attract the top talent you need to perform at your peak.

3. Differentiation from the Competition
   What is it that your company fundamentally does better, faster, or cheaper than the competition for your clients and for your employees? When you can articulate how you are distinguished from others in the field in a way that matters, you can more easily recruit the best talent that seeks to work for the best.

   They won’t settle for second-rate.  Top employees want to work for the best.  How will you invest in your top talent that sets you apart from the pack?

The Bottom Line
The Conference Board reports that only 23 percent of leaders believe their current recruiting and retention strategies will work.  Don’t skimp on investing in treating your talent differently. Make your value visible with a compelling mission, provide significant rewards and recognition, and be crystal clear on what sets you apart from the competition.

If you want to learn more about the strategies to attract the top talent you need, download The Surprising Talent Management Recipe for Success