If you are the kind of smart and savvy leader who has been convinced that employee engagement matters in terms of productivity, work quality, loyalty, discretionary effort, and the ability to collaborate, why not go one step further…go beyond employee engagement and to employee passion.
Employee Engagement is a Must-Have
Employee engagement is not just a nice-to-have, it is absolutely necessary to compete effectively in today’s marketplace. Without high levels of employee engagement, morale sinks, employees no longer care about the quality of their work and they put in only the minimum effort.
On the other hand, if you can harness employee passion, the needle moves significantly upward. For your organization to really thrive, you not only want customers who are passionately loyal to your company and brand, you want employees who reinforce that passion and loyalty through increased levels of advocacy, discretionary effort and intent to stay.
Three Benefits of Going Going Beyond Employee Engagement
Here are the tangible benefits of going beyond employee engagement that occur when employees passionately believe in what you do as a company and honestly look forward to coming to work:
1. Attracting and Retaining “A” Players Becomes Easier
Think about it. If you have employees who really love their job, they will attract others who want to work with you. Your positive corporate culture is a magnet for employees who sincerely want to contribute to your company’s success. Engaged and aligned employees will believe in your purpose and commit wholeheartedly to helping you achieve the company’s vision and mission.
The passion becomes a strategic advantage in recruiting the best of the best and supports an environment where employees are deeply committed to their job.
2. The Good Word Spreads
Even more than before, word-of-mouth endorsements bring customers to your door. Social media comments have a powerful influence on new customers who are in research mode. They pay attention to how people talk about your company, and they are persuaded by comments from delighted customers.
In the same way, passionate employees become your brand ambassadors. Customers listen to workers who excitedly talk about how much they love what they do.
3. Passionate Employees Will Not Be Tempted to Leave
Your powerful corporate culture becomes your #1 retention tool. There’s no way your way of doing things can be undercut by competitors who can’t match it. Money can’t buy loyalty.
If your employees are happy where they are, they are not as open to other offers – even at larger salaries. A happy workforce is your security against a talent drain.
The Bottom Line
It’s not easy to create this kind of passion and enthusiasm. But it should be your goal. Simple employee engagement is not enough. Passionate and aligned engagement is what you should strive for.
To learn more about how to go beyond employee engagement, download this Research-backed Employee Engagement and Retention Toolkit Now
4 Steps to Create Strategic Alignment
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I’ve partnered with LSA Global at two companies now, and I consider them a valuable and trusted training and consulting resource. They recommended just the right solution to address our management development needs and have wonderful facilitators that match YuMe’s culture and style of our management team. I would highly recommend LSA Global to any company wanting to deliver quality learning solutions with a valuable learning and development partner.
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We have worked with LSA Global for our learning and development needs and have always had great success. They helped us recently with customized Management Workshops that we held for the second time. It was fantastic, and I would highly recommend LSA to anyone that is attempting to get immediate and impactful improvements.
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In my years working with LSA, it seems like I’ve had a personal consultant at my fingertips to help me identify just the right solution to satisfy our needs. The entire LSA team has become a trusted friend of Actel — assuring we provide state-of-the-art learning to meet our complex, high-tech business and people needs.
I have worked with LSA Global at previous companies and welcomed the opportunity to bring them in to support my new organization. We worked closely with LSA to design a solution for our Client Partner Teams and Management Training on both coasts. LSA designed a customized solution for our business and organizational culture. LSA is a quality organization, one that I’d recommend to any company looking for a first class training and consulting partner that makes an impact.
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We consider LSA our true business partner in the areas of Learning and Organizational Development. From Strategic Planning to Presentation Skills and Management Training, they continue to provide excellent value and extremely high quality solutions – not just one time events. I recommend them to anyone looking to drive true business results.
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We partnered with LSA Global to help us invest in our people in the areas of performance coaching, diversity, and inclusion. They focused on helping us succeed and were very flexible in meeting our specific needs. LSA Global exceeded my expectations from a speed, quality, and value standpoint. I would recommend LSA Global to anyone looking for a true business partner.
Director, Human Resources
LSA helped to meet the needs of my teams within a very narrow timeframe. My team walked away with highly useful management tools and practices. LSA saved us time in delivering the right solution for our specific needs.
Director, Software Engineering, EPG
We engaged LSA to design and deliver a 6-month custom executive coaching program for a group of our key leaders. The focus of the program was to help a core group of senior leaders to leverage previous investments in management training, to ensure the engagement and retention of key employees, and to push critical strategic initiatives forward. Even with the high expectations of our senior people, LSA has completely exceeded our expectations. I would recommend them to anyone looking to create and implement a custom coaching methodology using proven tools to drive true change.
Senior HR Manager - Staffing, Training, & Development
LSA’s consultant designed and delivered a half-day team building solution for our recent conference. It included careful customization to integrate the design with our new mission and values. Everyone had fun and identified key issues with our teamwork. Altogether a great program!
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