Not All Leaders Know the Strategy Questions to Minimize Confusion
It is important to ask the right strategy questions to minimize confusion because a clear, believable and implementable business strategy is the bedrock of a high performing organization. Our organizational alignment research found that strategic clarity accounts for 31% of the difference between high and low performing organizations.
An Unclear Strategy is Bad
Without a clear and meaningful strategic direction, your employees lack direction, are confused about where they are headed and why, and spend far too much time in unproductive or misguided efforts.
A Clear Strategy is Good
The best leaders begin by creating a business strategy that outlines clear and compelling choices about what actions to take and where to “play.” The goal is to create a strategy that is:
Creating strategic clarity and commitment is neither simple nor easy.
The First Three Strategy Questions
Here are the first three strategy questions to minimize confusion:
And agree upon how you will prioritize resources. Perhaps you need to invest in a marketing campaign, or a broader product portfolio, or an online sales fulfillment process. Whatever path you choose, it should measurably impact your overarching goal.
Whatever the case, everyone should know where you stand vis-a-vis your targets on a weekly, monthly, or quarterly cadence.
The Final Five Strategy Questions
Once you have designed and cascaded your strategy, test the effectiveness of your strategic plan by asking the following five strategy questions to minimize confusion:
Is your strategy up to the challenge of your goals? Is something missing?
The Bottom Line
If you answer “yes” to any of these last 5 questions, you have some more strategic clarity work to do before you can effectively cascade and implement your strategy. Do not make the mistake of moving toward action until your strategy is clear enough, believable enough and implementable enough to succeed in today’s world of VUCA (volatility, uncertainty, complexity and ambiguity).
To learn more about creating “just enough” strategic clarity to move into action, download 7 Ways to Stress Test Your Strategy
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