What Are the Attributes of an Effective Corporate Strategy?
Is your company’s strategy clear enough, believable enough, and implementable enough to be successfully implemented across your organization?
If you are the CEO or a member of the executive leadership team, our research tells us that your answer is probably “yes.” Unfortunately, our organizational alignment research also found that level 2 leaders (those that report to the C-Suite) find the strategy as 50% less clear, 50% less believable, and 50% less implementable as their boss. How can you expect employees to execute and commit to a plan they don’t fully understand?
That would help to explain IBM’s survey that found less than 1 out of 10 strategies are effectively executed. What can your organization do to be in that rarefied top 10 percent of companies with an effective plan for the business that gets consistently executed across the company?
It All Starts with Strategic Clarity
If you want your strategy to be successfully implemented, it all starts with your executive leadership team getting aligned. It is no secret that employees want leaders to:
Strategic clarity and alignment occur when every senior leader and function act in harmony with each other to achieve a common set of objectives. Effective organizational accord requires leaders to take a systemic view of their business and purposefully leverage the interdependencies between the various strategies, structures, systems, processes, and people to create organizational integrity and alignment. It also requires an agreed-upon process to monitor and adjust to the rapidly changing landscape.
Attributes of an Effective Corporate Strategy
The Bottom Line
Effective corporate strategy depends upon effective strategy execution. Are you actively involving your employees all along the way? Solicit their input as you design the strategy and include them in the ongoing decision making.
To see if your corporate strategy is set up to win, download How to Know If Your Strategy is Clear Clear Enough to Act?
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