Sales Quota Increase at Leading Real Estate Firm

Sales Quota Increase Real estate

Situation — Sales Quota Increase at Leading Real Estate Firm

Zillow, the leading real estate marketplace and housing super app, wanted to transform their sales strategy to shift from product pitches to a consultative sales approach that fostered trust and drove business growth with their large real estate partners. To achieve this, they aimed to create unified business sales training to equip their teams in the following areas:

  • New Logos: Convert new customers in a highly competitive market.
  • Up-Selling and Cross-Selling: Sell higher-quality services at a premium price by differentiating from lower-cost alternatives.
  • Customer Adoption:  Drive adoption of their total integrated solution.
  • Decision Makers: Expand relationships from buyers to executive-level decision-makers.
  • Customer Loyalty: Increase customer loyalty by fostering long term engagement and trust.

Complications — Sales Quota Increase at Leading Real Estate Firm

  • Competition for new business was increasing.
  • Low cost alternatives were diluting certain unique value propositions.
  • Sellers were hesitant to sell fully integrated and more complex solutions.
  • Reaching executive decision makers was difficult and therefore increasing sales cycles.

Implications — Sales Quota Increase at Leading Real Estate Firm

  • If the company did not change sales reps behaviors, they risk not executing their new sales strategy..

Approach

Taking a customized training program approach, the final solution incorporated the following key elements:

  1. Customization
    Based upon interviews and discovery, our solution selling training program was customized to reflect Zillow’s unique language and culture, becoming the Zillow Way of Selling.
  2. Training Across Sales Hunters and Farmers
    The program was deployed across both the Acquisition and Growth & Retention teams, driving
    alignment throughout the organization.
  3. Leadership Integration
    Sales leadership training was incorporated to foster a coaching culture among Zillow’s sales managers to equip them with the skills to lead, manage, and coach their teams to sustain high performance over time.
  4. A.I.-Powered Performance Tracking
    GONG’s smart trackers were integrated to monitor sales behavioral changes and engagement metrics post-training.
  5. Training Measurement
    Participant feedback measured the effectiveness of the program, ensuring its alignment with Zillow’s strategic sales objectives.

Results

Zillow achieved a 39% increase in quarter-over- quarter quota attainment within 90 days.
In addition to high relevancy scores from participants that validated the alignment and impact of the program on long-term success, sales performance improvement was fueled by several key behaviors and strategies, including:

  • 103% Trusted Advisor Improvement
    Account Executives who consistently exhibited the characteristics of a Trusted Advisor outperformed relationship managers and transactional sellers by 103% and scored 88% higher in their ability to build value, driving stronger partnerships and more meaningful outcomes.
  • 300% Increase in Engaged Selling Time
    Reps shifted from less productive conversations to consultative discussions focused on customer needs and business growth.
  • 68% More Frequent Sales Progress
    Top performers applied client-first concepts 68% more often than low performers, excelling in engaging decision-makers, moving meetings forward, and building value through integrated solutions.

LSA’s customized Effective Presentation Skills program has helped us elevate our presentation skills to the next level. I personally now have a much greater self-awareness of my presentation skills and can leverage my strengths while working to improve upon other areas.

I definitely recommend LSA Global to anyone for whom presentations are an integral part of their job.

Jim Elliott
Senior Marketing Manager

Samsung

We engaged with LSA Global to deliver a highly customized sales territory planning and management workshop. They have a unique ability to quickly understand our business and needs. This keen understanding allowed for a sales solution that was specific and impactful.

Their sales consultants and facilitators were well prepared and ingrained themselves to become one of us. We’ve come to see LSA Global as a true sales partner.

Pratiksha Patel
Assistant Vice President Talent

L'Oreal

From beginning to end, LSA was as invested in making sure the program succeeded as we were. They not only met the needs of our sales organization, but they helped us meet our very tight launch deadline.

The consultant operated with the sense of urgency necessary to ensure that we were ready to roll the business sales training program in a way that made sense.

Without their dedication and sales expertise we would not have been able to launch the program with the success that we did. Thank you LSA for being a valued business partner!

Erin Surprise
PHR, Manager - L & D

ServiceSource has relied on LSA Global’s expertise for a variety of core initiatives, from strategy design and implementation, to business sales skills, to sales coaching. We recently engaged LSA Global to create a competency matrix for our inside sales team that will serve as our roadmap for employee on-boarding, development, succession planning, and retention.

This critical project had a tight timeline with high visibility. LSA Global completed the deliverable ahead of schedule and surpassed our expectations.

PMO and Outside Sales Operations
Senior Vice President

Service Source

At the onset of our engagement with LSA, I was skeptical that an outside firm would be able to understand and dissect our organization’s highly complex and technical business challenges.

However, through the leadership team interview and strategy retreat processes that LSA utilized, they provided a fresh, innovative, and practical perspective that created tremendous strategic value and focus for our executive leadership team.

As a result, I would highly recommend LSA Global to any leader struggling with building the strategic alignment and high performance teams necessary to generate sales growth, in a way that fits their unique corporate culture.

Robert Laudati
Managing Director

L3Harris_Logo-LSAGlobal

LSA always delivers the right sales and sales management solutions to meet our unique needs. I especially appreciate their ability to deeply understand our business and our culture so that they can design the most valuable and impactful outcomes for us and our clients.

Sarah Parks
Senior Project Manager

Hyperion

LSA Global demonstrated excellent expertise in sales and sales leadership, spent the time required to make sure the objectives were clear, and showed flexibility in shaping and sustaining everything that they did.

They “MEDRADized” the session to meet our unique needs, looked beyond the obvious, and got the key points across in a way that made sense.  Thank you!

Doug Stantial
North America Sales Training Manager

We originally engaged with LSA Global to help our subcontract administrators and buyers develop better negotiations skills. As manufacturers of satellites, we have many sole source companies to procure the required parts.

Our teams must be able to interact effectively with international companies. This environment uniquely challenges our team in their ability to create equitable contracts, while preserving and strengthening our supplier relationships.

LSA Global not only provided our team with the skills to negotiate effectively and consistently, but we further expanded our relationship to include consulting around our negotiations’ process, measurement of our negotiations, and one-on-one coaching for our team members. We are very pleased with the result of our partnership with LSA Global.

Vivian Mackintosh
Vice President of Materiel

Space Systems Loral

LSA Global rocks! Thank you for helping our executive team get aligned by creating a powerful and clear strategic direction and go to market sales growth plan that we could all fully commit to.

From a sales growth perspective, I am really energized about the outcome and grateful for what I have learned throughout the strategic clarity facilitation process.

Stacey Wong
VP Sales

Servicon-Logo-LSAGlobal

We partnered with LSA to help custom design, deliver, and measure an advanced new employee on-boarding process. It was well thought out and bought into by sales leadership.  The combination of targeted sales tools, technology, coaching, performance plans, training, and reinforcement made all the difference.  The solution quantifiably improved new employee and hiring manager satisfaction and increased the speed to sales quota for new hires.

I would highly recommend LSA Global for any sales enablement team looking to increase the engagement and speed to productivity of their sales force. We are excited to implement the program globally as we continue to scale.

Rochana Golani
Director, Global Sales & Technical Field Enablement

We recently hired LSA Global to help take our sales team to the next level. Specifically we focused on targeting the ideal client, differentiating our solutions, getting more qualified leads, and closing a higher percentage of our pipeline through a proven referral selling methodology.

So far, the results from the business sales training have been great. We were pleasantly surprised with the results-oriented approach and thoughtful follow-through plan to ensure that the new sales practices “stick.”

We look forward to a long-term relationship, and I would recommend LSA to anyone looking to increase the effectiveness of their sales force.

Patrick Arnold
President

Filice

LSA was instrumental in making our worldwide sales meeting a success. They saved me a ton of time with ‘best in class’ solutions to meet our business objectives. Whenever I’m in a pinch, I can count on LSA’s dynamic team of sales trainers and consultants to really go the extra mile.

They truly understand the meaning of customer delight.  Thank you!

Amy Walker
Manager

Seagate

We selected LSA over a handful of other experts to assist with a key sales leadership imperative. LSA added value every step of the way throughout the entire engagement. Their customized approach to sales presentation training exceeded expectations, and we are excited about global implementation across our offices in more than 100 countries.

LSA’s unique Strategy-to-Results approach is an added game changer.  I recommend them to anyone looking to get high quality results when it matters most.

Eric Mugele
Executive Director Global Learning

Grant Thornton

LSA’s introduction and continuous reinforcement of the MEDRAD objectives, vision, and mission were very impressive. The majority now understands and is openly able to verbalize these key items.

LSA did a wonderful job introducing the importance of sales coaching and reinforcement and was able to keep everyone focused.

Cindy Steffen
National Manager, Telesales

We engaged with LSA Global to help our sales team identify opportunities to accelerate our commitment to sales excellence. The facilitator’s shared passion for our goals created a foundation for sales skill adoption, as did LSA’s keen understanding of our unique business environment.

This insight allowed LSA to deliver customized and impactful business sales training workshops which were adapted to reflect our specific business dynamics and provided our employees with the sales models and tools to leverage on every call with customers.

Grant Clarke
Director Client Delivery

Service Source

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