Communication Steps for Organizational Change is A Necessity
Changing direction in an organization is never easy. Just ask any change management consultant or leader.
But as a leader you have the responsibility to set the course for organizational change and marshal employee support and commitment for reaching the desired destination. There are all sorts of programs and books that can show you in detail what is needed from leadership to successfully implement an organizational change initiative.
The Three Simple Communication Steps for Organizational Change
But our experience as change management consulting leaders has convinced us that it all boils down to three simple communication steps:
It is critical that employees understand the rationale for change before they can commit to the work it will take to achieve it.
In order to accept and buy into the common goal, they will want to know what is needed of them. Will there be training involved? Will they have to follow new procedures? Will they transition into new roles?
Be open in presenting both the good and the bad news. It is better to be truthful upfront than to lose the trust of your workforce by ignoring the hard work ahead and the sacrifices that may be needed. Make sure your employees believe that their contributions are critical to the success of the organizational initiative and that their questions and concerns are welcome and will be addressed at any stage of the process.
More important than what you say is how you behave because actions do speak louder than words. When your actions are aligned with what you say, you will earn employee trust. When you show that you mean what you say, they will follow your example.
The Bottom Line
Successful organizational change requires a focused effort from the entire company. Leaders at all levels are the ones to create the future vision, enlist employee commitment, model the new behaviors, and reward the new ways of working.
To learn more about successful corporate change, download How to Successfully Recognize and Reward Organizational Change
Get key strategy, culture, and talent tools from industry experts that work
Assess how you stack up against leading organizations in areas matter most
Download published articles from experts to stay ahead of the competition
Review proven research-backed approaches to get aligned
Stay up to do date on the latest best practices that drive higher performance
Explore real world results for clients like you striving to create higher performance