Making a Positive Difference Enhances Employee Engagement

Making a Difference Keeps Employees Engaged

One way to enhance employee engagement is to let employees know how their jobs are making a positive difference in the world.

Most of us are besieged by multiple requests for donations. This is not new. But today the appeals are presented almost universally in a new way. They are much more personal and they point specifically to what your dollars can do for the individuals who need your support. For example, from the Ronald McDonald House, you receive a picture of a child and her family who were accommodated for free during the 5 months of treatment. From Doctors without Borders, you learn exactly how many received life-saving measles vaccinations in the Democratic Republic of Congo. From the Salvation Army, you can read of the rehabilitation of a young man who had been abandoned as a child, turned to drugs and crime and then found a path to redemption.

This more personal approach began with the very successful Jimmy Fund campaign for cancer research established in 1948 to help a 12-year-old cancer patient dubbed “Jimmy.” Millions heard the boy visit with his baseball heroes as they stood by his hospital bed. Contributions flooded in to help buy Jimmy a television so he could watch the Braves play. This outpouring of support launched an effort that continues the fight against cancer throughout the world today.

Almost everyone likes to feel they are part of something big…something that makes the world a better place.

Finally employee engagement and retention leaders are applying this concept to the work environment. For example, when an employee understands how their job specifically improves the lives of their customers, it can lead to higher levels of engagement, discretionary effort, performance and retention.

The Bottom Line

Employees want to know that what they are doing makes a real and valued difference to others.  And especially for millennials, employees are more interested in work that benefits society. Utilize employee engagement training to help your employees understand the importance of their roles and how their jobs make a meaningful difference to others. The closer you can bring your workers to the real benefits to their end-users, the more engaged in and committed to their jobs they will be.

To learn more, download our Employee Engagement and Retention Toolkit

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HR Project Manager - Training & Development, PHR

We engaged LSA to design and deliver a 6-month custom executive coaching program for a group of our key leaders. The focus of the program was to help a core group of senior leaders to leverage previous investments in management training, to ensure the engagement and retention of key employees, and to push critical strategic initiatives forward. Even with the high expectations of our senior people, LSA has completely exceeded our expectations. I would recommend them to anyone looking to create and implement a custom coaching methodology using proven tools to drive true change.

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