LSA Global Announces Q3 Business Sales Performance Poll Results

Santa Clara, CA, August 1, 2011 – LSA Global, the premier one-stop world-wide training outsourcing and consulting firm that focuses on achieving measurable business results with a select group of life science, high technology and service industry clients, today announced Q3 Sales Performance Poll Results.

“Our business sales performance poll shows that 44% of respondents are most concerned about getting new clients with 23% focused on expanding current clients,” states Tristam Brown, President & CEO of LSA Global. “While conventional sales wisdom points to the decreased costs of growing sales revenue with current accounts where relationships and value have already been established, businesses continue to feel pressure to grow top line business sales by acquiring new customers.”

The Q3 sales performance poll question was: What sales issue is keeping you awake at night? Reponses are below: 

• 44% getting new clients
• 23% expanding current clients
• 13% increasing margins
• 17% selling bigger deals
• 4% other

When sales leaders and sales enablement experts ask for help with sales performance, they often start with business sales training. The 67% that want to get and expand clients often ask for help with solution selling training, sales coaching, and sales presentation training. The 30% concerned with deal size and sales margin often ask about sales negotiation training. While business sales training, done right, can significantly increase both sales revenue and margin, we know that business sales training alone will not drive revenue.

For example, we surveyed 20,000 sales executives, human resources managers, and sales performance improvement consultants to determine if they had been involved with a sales negotiation training initiative that was successful in becoming deeply “embedded into the DNA of the organization.” We found 150 successful companies and studied them further with surveys and focus groups. We identified many sales coaching, training, measurement, and leadership development factors that contributed to sales negotiation training adoption but, the three drivers which consistently rose to the top for sales negotiation training were:

1. Aligning the sales negotiation initiative to enable the higher level go-to-market strategy
2. Securing cross-functional executive sponsorship for sales negotiations
3. Enabling sales coaches who measure and are measured in relation to the desired new sales negotiation behaviors and actions

For more information on the sales negotiation training study, please visit: http://www.lsaglobal.com/insights/#white-papers

About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned.