Moving Customers from Loyalists to Advocates
Customer Advocacy and Loyalty
Customer Loyalty Best Practices Whitepaper Download: 4 Ways to Move Customers from “Mere” Loyalists to True Advocates.
It’s great when you have customers who are so pleased with your service that they buy from you again. But it’s even better when you can shift them from being “merely” loyal to acting as true and committed advocates. That’s when they act to persuade others to buy your brand and offerings. The question is: “How can we motivate good customers to become brand promoters?”
In our two decades of work in customer service, this article outlines what it takes to convert your customers from repeat buyers to enthusiastic promoters
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