How to Sell Through Networking and Referrals to Grow Faster

How to Sell Through Networking and Referrals to Grow Faster

Technology has fundamentally changed the way we do business.  New technology is created at warp speed, and customers expect immediate decisions. This cycle of ever-increasing speed and sophistication not only creates an intensely competitive marketplace, but places further demands on our companies to act and react quickly.

Ironically, whether a business is ultrahigh tech or low tech, the most important business decisions a customer makes are still fundamentally based on personal relationships. There is significant research about why customers make buying decisions.  The Bottom Line: it’s because they like and trust the salesperson and their organization.  By calling on referrals, the business decision-making time collapses, your competition fades into the background, and you establish immediate credibility. The relationship finds and closes the deal. What’s to lose except that long list of cold calls!

Read How to Sell Through Networking and Referrals to Grow Faster to learn about:

• The benefits of referral selling
• How to create a step-by-step process for asking (and obtaining) high-quality referral leads
• Reducing business development time while increasing qualified sales leads

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