How to Bypass the Gatekeeper in 4 Field-Tested Steps
Get More Meetings with Target Buyers
Download How to Bypass the Gatekeeper in 4 Field-Tested Steps to learn the four steps you need to take to shrink your sales cycle and increase your win rate.
Are you having trouble getting past the gatekeeper at your target clients to get sales meetings with prospects?
You’re not alone. While “gatekeepers” can be helpful to the executives they “protect,” gatekeepers waste sales time for salespeople. And time is not something that salespeople can afford to waste when it comes to prospecting, qualifying, and acquiring new clients.
The gatekeepers — receptionists, administrative assistants, and executive admins — field calls for the decision-maker – especially at the C-Level. They’re valuable to the executive buyer, but not to you as a salesperson — and certainly not when you cold call. Until you develop a trusted relationship with the executive, gatekeepers prevent access and block you from sales opportunities.
What Would a 70% Sales Pipeline Conversion Rate Do for Your Sales Team?
Most sales leaders understandably lack confidence in their team’s sales forecast and complain that their sales teams don not get enough qualified sales leads to meet their ever-growing sales targets. And the promising sales leads that they do get are often fraught with gatekeepers blocking their access to the true decision makers who can make or break your deal. The good news is that referral sellers dramatically shrink sales cycles and convert 70 percent of prospects into clients.
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