Is it really true that on time, on budget, and fulfilling all requirements means project success? Whose requirements are we really trying to meet anyway? And who decides if the original due date can be changed when the scope grows? In this article we’ll address the people swirling around your project: stakeholders. You’ll find some tips and other resources for optimizing stakeholder involvement in your project. “Who cares?” “What do they care about?” “What am I going to do about it?” As we developed a workshop on stakeholder management built on those three questions one of our project management experts put all the pieces together when he said, “That’s just risk management for people.” We think he’s right. Review this classic risk management process. Can you see the parallel?
First identify risks. Second analyze and quantify the risk. And third develop a risk response. So on your next (or current) project, consider treating your stakeholders as opportunities or threats. Those are the three simple questions a project team can ask to understand their stakeholders and develop a strategy for keeping them happy.
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