Whitepaper Download: 10 Common Branding Mistakes & 4 Smart Ways to Grow and Live Your Brand Promise. With the speed of social media, it is far too easy to make big and visible branding mistakes these days. The Top 10 branding pitfalls that our clients report include a lack of differentiation outlined by many episodes of MSNBC’s Shark Tank, inconsistent messaging like 10-minute oil change garages that take 20-minutes and over-extending the brand like Harley Davidson.
Companies with poor brand alignment tend to worry about the “what” and the “how” of their offerings instead of the “greater why” from a customer perspective. They neglect to fully consider why people will want and need what they have to offer. Savvy consumers research before they make a decision to buy and then choose what is best for them – not by their brain alone but also by their feelings and emotions.
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