Client Case Study
Situation
This professional client trained their entire population over a short period of time, so we did not have a “control group” of untrained people as a basis of comparison. Instead, we calculated the difference made by the skills on win-rate in a comparison of participants with “high” vs. “low” application.
The client’s goals were to:
Complications
Approach
Approach (cont)
4. Key measures:
5. Data: win/loss reports from the CRM system and composite skill application scores
6. Statistical Significance Testing: results showed “very high significance” where the critical value of a one-tailed test was T = 5.4599, p < .001
Results
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