Customer Loyalty Whitepapers

Thank you for your interest in LSA's Customer Loyalty Best Practices Research Whitepapers.

10 Common Branding Mistakes & 4 Smart Ways to Grow and Live Your Brand Promise
The top 10 client-reported branding pitfalls you need to know if you want to truly live your brand promise.

3 “Must Have” Steps to Convert Customer Loyalty into Customer Revenue
Our customer loyalty experts tell us that there are three simple steps to converting customer loyalty into customer action…all possible, all under your control, and often necessary to realize actual revenue growth.

6 Key Questions: Trust Thrives When Service Leaders Lead Naturally
To “lead naturally” means that you respect the inner workings of your work groups in much the same way you treat your friends and family. Take a pop quiz to determine if you have what it takes and learn what it can mean to your customers.

7 Keys – A Behind the Closed Doors Look at How to Get Better Service
The customer is often at complete odds with the customer service. From a customer perspective, wouldn’t it be great to better understand the world of the rep behind the scenes?

Alignment: The Missing Leadership Ingredient Not to Miss
A great strategy can be rendered utterly useless by an ineffective culture and average talent. The proper alignment of strategy, culture and talent allows organizations to thrive and outperform their competition.

All Aboard for Customer Service New Hires that Fit
Losing good employees is expensive. The insides sales and customer service areas at most companies have annual turnover well north of 25%. While the reasons for this are many, it typically boils down to two critical things.

Connecting Better with Customers in 3 Key Steps
3 Key Steps to Connect with Customers to Drive Satisfaction, Loyalty, and Revenue.

Continuous Improvement: How To Analyze Contact Center Effectiveness
While call centers are arguably the most thoroughly measured area of most organizations, gathering, interpreting and applying the data can be expensive and misleading. Read about the latest techniques.

Creating a High Performance Call Center Environment
A 5% increase in customer loyalty can boost profits by as much as 25% to 85%. It is up to the Contact Center Leadership Team to stimulate improved performance and execution so these gains become a reality. The leaders need to create the circumstances that elicit better performance from their people.

Customer Service Grammar Goofs: Don’t Let Them Happen
Using incorrect grammar, either in writing emails or on the phone with a customer, can leave a less than favorable impression. Here is a quick synopsis of some of the most common grammar problems and mistakes that you can review with your staff to ensure more professional communications.

Customers Care When They Share
When customers feel organizations are devoted to them enough to include them, they reward that organization with their long-term loyalty. Read about how and when it’s appropriate and productive to include your customers.

Do Not Ignore Your Unhappy Customers
Whether you learn about dissatisfied customers from their complaints in person, on the phone, or online, do not neglect them nor consider yourself lucky.  It is tempting to avoid dealing with unhappy clients, but that is the worst thing you can do. Not only will their dissatisfaction increase with your neglect of the situation, but it will spread and likely infect others.

Exposing the 6 Big Myths of Call Center Sales
How to turn your call center into a profit center. If you’re responsible for a call center, you know how hard it is to deliver excellent customer service consistently, while at the same time continually reducing costs. You’re now being asked to generate new revenue in addition to providing great customer service. Understanding these myths will help with the transition.

Foolproof Emails: Watching Out for the Look-Alikes and Sound-Alikes
If you are responsible for monitoring the quality of your center’s written communications, you have to constantly be on the lookout for grammar, punctuation, and spelling problems.

Four Steps to Truly Delight Your Customers
Delighted customers have a lifetime value of 6 to 14 times greater than dissatisfied customers.

How Serious Are You About a Customer-Centric Culture?
While customer-centricity makes sense for many businesses, we often find two major issues with the “customer-centric culture” claim.

KPI’s: A Balanced Contact Center Scorecard
When you evaluate the success of your contact center, are you measuring the things that matter? Don’t lose sight of the fact that the contact center needs a balanced scorecard.

Leadership Development: The Critical Missing Pieces for Call Center Success
You have a training program in place that teaches your new hires the product knowledge, the good communication and the soft skills needed to handle customers with tact and understanding. Is this enough for them to be satisfied call center employees? This white paper says NO and describes the missing pieces of their preparation for the job.

Motivation Techniques for Customer Service Reps: The Key 7
Lack of motivation is one of the major reasons why service employees leave. For lower turnover, which relates directly to productivity and quality of service for the customer, you need to be sure your employees are happy in their jobs. Here are seven techniques for creating a motivating environment.

Moving Customers from Loyalists to Advocates
Beyond being good customers, advocates are your cheerleaders. Listen well to what they say about why they like you and give them every reason to cheer loudly for your team.

Renewing Passion for the Customer: 4 Smart Steps to Take
What can happen when employees view their role and responsibility in grander terms than just a job? Or when they understand how they can contribute to their organization’s future? Or when they strive for excellence? Read how true leaders can inspire their employees to have a real passion for serving their customers.

Six Tips to Build a Customer-Centric Corporate Culture
Customer centricity is a culture of putting the customer at the center of everything you do.  And it matters. According to the Harvard Business School, increasing customer retention rates by just 5% increases profits by 25% to 95%.

Skill-Based Routing: The Pro’s and Con’s
This white paper describes the pros and cons of skill-based routing (SBR). While there were many problems with SBR initially, lessons have been learned that can make this, rather than traditional routing, the right choice for your call center.

Successfully Incorporating Home Agents into Your Call Center Staffing Mix
How to engage, utilize social networking, allow autonomy, solicit feedback, and leverage at-home agents.

Technology vs. Relationships: What Adds More Customer Value?
When it comes to customer service, loyalty, and cross-selling, does technology trump relationships? Your team and the culture in which they perform are what enable your technology to be fully realized. Don’t allow the dollars you’ve invested in technology to overshadow the dollars you’ve invested in your talent and become your Achilles heel.

The impact of outsourcing, multi-generations, and training
Featured Key Note at the ICMI Contact Center Management Conference & Exposition 2009.

The Leadership Side of Magnetic Service
For magnetic service to happen consistently across the organization, leadership has to step in. Here are seven secrets for how a leader can influence, promote and support magnetic service.

The Loyalty Connection: What it Means to You
What can you do to ensure that each customer has the kind of positive experience that secures not only current loyalty but also future value to your organization?

Which Customers Should You Listen To? Learn from Netflix
In 2011, Netflix decided to do away with a popular DVD subscription service that also offered unlimited on-demand streaming video for $10 per month. The company subsequently lost 800,000 subscribers. Its stock plummeted 70%.

Why Call Center Reps Hate to Sell – and What to Do About It
When Call Center Reps hate to sell, we put our customer service AND sales programs at risk. Instead of driving revenue up, we may be driving customers away. Yet this is a problem worth solving. While the cost of telephone calls has dropped during recent years, the challenges of selling over the telephone have increased. Read this article to find out what to do about it.

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Fortune 500 Financial Services Company
Director of Infrastructure & Technology

In my years working with LSA, it seems like I’ve had a personal consultant at my fingertips to help me identify just the right solution to satisfy our needs. The entire LSA team has become a trusted friend of Actel — assuring we provide state-of-the-art learning to meet our complex, high-tech business and people needs.

Linda Mitchell
Training Manager

Over the years, both at 3Com and now at Redback, I’ve found LSA Global to be a valuable resource. The recent compliance program that they delivered for Redback’s executive and management team was the right solution, of the highest of quality, and customized to our business and culture. I would highly recommend LSA to any company looking for top quality solutions.

Gina Fulton
Vice President of Human Resources

Harmonic has worked with LSA for over 8 years. We have found their partnership extremely beneficial. We recently implemented a Management Development Program that was designed and customized to support our company’s strategic initiative of hiring, building, and retaining key intellectual property and human talent. We worked closely with LSA to target and implement the right solutions with the greatest impact. I would recommend LSA to any company that’s looking for a trusted training and development partner.

Janice Passarello
Director of Human Resources

Avon’s success is dependent on strong relationships among our Customers, Representatives, Associates, and outside resources we hire to help us meet our business objectives. We were very pleased with the results from working with LSA Global to design and facilitate a custom program for our events management team. LSA demonstrated responsiveness, flexibility, and an innovative approach to working with us.

Deanna Rudnitsky
Senior Manager, HR Destiny Sales Region

LSA helped change our entire culture around meetings, making them more effective and efficient, thus enabling us to concentrate on driving more business.

Terry Wassman
VP of Human Resources

Each program is preceded by an assessment of the participants. The course is then designed to fit the specific parameters and needs of the group. The highly interactive delivery is provided by recognized experts in their fields. On the spot coaching is provided during the program and each participant receives individual follow-up after the course. Courses can be delivered in-person or virtually. Given the nature of Cisco’s business and the way we operate, these remote workshops are a must for anyone who joins our company. Their work is eye opening. Great content and fantastic delivery.

Frank J. Kuypers
Business Development Manager

Thank you to LSA Global for their partnership and support in helping us to design and roll-out our valuable management development training program. I personally have partnered with LSA Global at four of my previous companies. It continues to be a delight working with LSA. We look forward to partnering with them at Blackhawk Networks for future training and consulting needs.

Suzanne Kinner
VP Human Resources

Blackhawk Network

We have been able to utilize LSA’s extensive network of top-notch resources to leverage our investment in employee development. The result has been the cost effective and highly efficient delivery of quality educational and management training programs.

Steve Feller
Vice President, Human Resources

I have worked with other training companies and found it to be more of a seller/buyer relationship than one of matching the right expertise to our business issues. That’s what LSA does – ask the hard questions, listen, and understand our business needs. We receive the benefit of their expertise from assistance with personal development plans to enhancing team performance, to looking at enterprise-wide challenges. It’s all about helping our business succeed as we grow. Right now, LSA is providing great ideas, a fresh approach, and valuable guidance as we develop our management team and accelerate our client relationship management results.

Kristin Westland-Kaune
Director, Team Development

For our go to training outsourcing partner, LSA provides exactly what we want. As always, they deliver outstanding work!

Elizabeth Siebert
Director, Organizational Excellence & Development

Intuit

What a refreshing change from the half-baked psycho-babble you normally get from “training” organizations. LSA gives you the assistance you need to define and reach your goal, and then they give you a results driven plan – not just a temporary fix. They are great to work with, and even more importantly, they “get it!”

David Fiano
Vice President Human Resources

We engaged LSA to design and deliver a 6-month custom executive coaching program for a group of our key leaders. The focus of the program was to help a core group of senior leaders to leverage previous investments in management training, to ensure the engagement and retention of key employees, and to push critical strategic initiatives forward. Even with the high expectations of our senior people, LSA has completely exceeded our expectations. I would recommend them to anyone looking to create and implement a custom coaching methodology using proven tools to drive true change.

Ivan Fukumoto
Senior HR Manager - Staffing, Training, & Development

We recently partnered with LSA Global to offer our Supervisors and Managers a customized two-day management training program. Everyone who attended said it was by far the best management training program they had ever attended. The content was rich and highly interactive. The case studies were relevant. Each participant walked away from the training much better equipped to lead their teams.

Jeff Coon
Director of Human Resources

In the Next Generation Management Development courses, I was trained with skills and tools that have made me and my team more productive, motivated, and successful at communicating with other departments.

 

Kevin Ashman
Firmware Engineering Supervisor

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