7 Ways to Stress Test Your Sales Strategy

Is Your Sales Strategy Clear Enough?

7 Ways to Stress Test Your Sales Strategy Best Practices Whitepaper Download

Do you need to stress test your sales strategy to see if you are set up for success? While the majority of sales leaders (83%) agree with the need for a clear and compelling sales strategy, our research shows that too many sales teams (72%) move too quickly to meet quarterly revenue targets without having a clear, believable or implementable plan. Some sales leaders say they do not have the time. Others think sales quota combined with increased pressure and hard work should be enough.

When you ask sales teams about their strategy, ambiguity reigns. Sales teams consistently rank the sales strategy as being 50% less clear than sales leadership. Unfortunately the lack of strategic sales clarity not only hampers short-term sales performance but also long-term sales team health. An unclear sales strategy blurs priorities and trade-offs for sales teams.

It is time to stress test your sales strategy if you are not consistently meeting your sales targets or if your team cannot clearly articulate how their actions align with (or do not align with) your strategic priorities.  To stress test your sales strategy take a look at target clients, value propositions, success metrics, goals, roles, processes and specific actions.

An unclear sales strategy blurs sales priorities and trade-offs for sales teams.  Smart sales leaders invest the time upfront to create a clear, believable and implementable sales strategy.

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