Clarify & Communicate

Strategic Clarity Facilitation for executive teams, boards, sales leaders, business unit leaders, and HR functions

The critical few strategies matter most

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“Having tripled in size and recently merged, LSA helped our executive team with strategic clarity facilitation to increase our level of strategic alignment, solidify our new direction, and push our agency forward.

As we look to rapidly scale, the clear and actionable critical few strategic moves combined with how we differentiate ourselves to our top accounts and target clients has really set us on a great path to success.

This is exactly what we needed to get to the next level.”

Matt Britton | CEO | MRY, a Publicis Groupe Company

“LSA Global rocks! Thank you for helping our executive team create a clear and powerful strategic direction and go to market plan that we could all commit to.

From a sales growth perspective, I am really energized about the outcome and grateful for what I have learned throughout the strategic clarity facilitation process.”

Stacey Wong | VP Sales | Servicon Systems

“An excellent strategy session and a great use of everyone’s time. Thank you for your evident preparation and for keeping the conversation focused and moving forward on what mattered most.  Exactly what our executive leadership team needed to all get on the same page and make some tough decisions.”

Allen Henderson | Director, Biochemistry | Impossible Foods

Having recently completed an acquisition that doubled our size and geographic reach, we needed to redefine our “go forward” plan to address the increasing commoditization of our marketplace.

I was very impressed with the thoughtful and practical way that LSA Global was able to bring our leadership teams together to gain focus, buy-in, and commitment to the strategic plan that we created together.”

Jon Troen | CEO | Miterra Group

“Working on our HR Strategy was so eye opening.  I feel so much better prepared to be successful as a leader individually and collectively.  

Now the entire HR leadership team can drive our growth strategy forward in a way that makes sense.”

Kristin Talastas | Director, HR Shared Services | Lucid Motors

The Value of Strategic Clarity
Our organizational alignment research found that strategic clarity accounts for 31 percent of difference between high and low performance in terms of revenue growth, profitability, customer loyalty, leadership effectiveness, and employee engagement.

The Problem Faced by Leaders
A survey by the Rotman School of Management found that a whopping 43 percent of managers cannot state their own strategy.  Our own research found that strategic priorities become half as clear one level outside of the executive team.  It is difficult for both leaders and followers to perform at their peak without a clear, meaningful, and agreed upon direction.

Yet many teams find themselves — either consciously or unconsciously — moving too quickly or in too many different directions to create and clearly articulate a solid corporate, business unit, team, or sales strategy for success. Some say they do not have the time. Others think their strategy is already clear enough.  But when you ask employees at all levels, organizational ambiguity reigns.

Unfortunately the lack of strategic clarity not only hampers short-term performance but also long-term organizational health.  Effective strategies provide crystal clear reasoning why the company, function or team does what it does and how specific actions should lead to superior performance.  Unclear strategies cause important choices, priorities, and trade-offs to become blurred.

What A Clear Strategy Does
Even those organizations or teams that think they have a strategy to get them where they want to go may have just enough direction or operational planning to stay in the game — but not to win it.  To succeed, leaders must be crystal clear on goals (where the organization is headed) and strategies (how it is going to get there).

  • A good strategy guides the undertakings of the organization, provides rationales for resource allocation, and sharpens decision-making at every level.
  • A bad strategy creates ambiguity and opens the door to politics, bad choices, and lower performance.

When faced with negative pressures from unclear strategies, many leaders look to reorganize because the changes are visible, quick and concrete.  Our alignment research shows that this is a mistake.  It is far more important to first create a strategy that is clear enough, believable enough, and implementable enough to win the hearts and minds of your constituents.

Getting Strategy Right
You will know that you are headed in the right direction in terms of strategic clarity facilitation when your company, function, business unit, or team strategy is:

  • Clear
    Conveyed and understood on one page (see One Page Strategy Communication Map examples)
  • Relevant
    Used to guide your leadership team and their direct reports in making day-to-day operating decisions
  • Compelling
    Not derailed or steamrolled in times of crisis
  • Agile
    Constructively and openly discussed, refined, measured, and evolved
  • Executed
    Implemented consistently across the company
  • Meaningful
    A source of motivation and focus for your employees (some clients like Graphic Illustration)

Go-to-Market Sales Strategy
You will know that you are headed in the right direction in terms of strategic clarity facilitation when your go-to-market sales strategy outlines:

  • Target Clients
    Your ideal target client where you should win the majority of the time
  • Differentiation
    What differentiates you from the competition in the eyes of your target clients in a way that drives premium pricing, increases qualified lead generation, and improves customer retention
  • Success Metrics
    How sales success and failure will be measured at the corporate, team, and individual levels
  • Sales Processes
    The critical few sales processes that matter most in terms of meeting your sales targets and executing your sales strategy
  • Sales Barriers
    The top 10 barriers to sales success over the next 12 to 36 months
  • Action Plan
    An action plan to execute your sales strategy and overcome the key barriers

HR Strategy
You will know that you are headed in the right direction in terms of strategic clarity when your HR strategy is fully aligned with the business strategy and outlines an aligned plan to:

  • Attract Top Talent
    How you will attract and hire top talent to support the company’s strategic priorities.
  • Develop Top Talent
    How you will build the knowledge, skills, competencies, and confidence for people to perform at their peak in a way that makes sense to their career aspirations and the business priorities.
  • Engage & Retain Top Talent
    How you will build a healthy, high performing, and aligned workplace culture to drive inclusivity, equality, diversity, discretionary effort, advocacy, loyalty, performance, and retention where it matters most.
  • Create Efficient and Scalable People Systems, Processes & Analytics
    How you will ensure the employee experience is proactively supported both now and in the future.
  • Overcome Key HR Barriers
    How you will socialize and overcome the top HR barriers to success.
  • Take Meaningful Action
    How you will create enough alignment, transparency, accountability, and agility to execute your HR strategy and overcome key barriers in a way that makes sense to the people and to the business.

Until then, you have some work to do. Please contact us if you want to take the first step toward strategic clarity with proven strategic clarity facilitation that helps executive teams to thoughtfully to set aspirations and make bold choices.

 

Related Information

How to Succeed

To succeed, executives must be crystal clear on goals (where the organization is headed) and strategies (how it is going to get there).  A good strategy guides the undertakings of the organization, provides rationales for resource allocation, and sharpens decision-making at every level.

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We got great value from the executive strategy session.  We would not hesitate to use LSA again with our Executive Leadership Team.

Natalie McCullough
Chief Marketing & Strategy Officer

Service Source

Working on our HR Strategy was so eye opening.  I feel so much better prepared to be successful as a leader individually and collectively.

Now the entire HR leadership team can drive our growth strategy forward in a way that makes sense.

Kristin Talastas
Director, HR Shared Services

lucid-motors-logo-LSA-Global

The LSA customized Organizational Alignment Survey gave us a comprehensive view of how our employees experience our culture, talent, and strategy.

The systemic approach provided us with a great forum to discuss the strengths and opportunities in our organization, and then to quickly get focused on the key actions critical to executing our business and people strategies.

Mark Forrest
General Manager, FSM Division

Trimble

Great job in designing the Mergers and Acquisition strategy session for our global leadership team. The session was excellent.

I gained additional insight on the importance of the role of HR regarding strategy, culture, and people in Mergers and Acquisitions and would recommend LSA to anyone looking to align strategies and cultures.

Gloria Veon
Senior Vice President, Human Resources

Fujitsu

LSA Global really shifted our perspective about strategic clarity and organizational culture.

The 3 C’s approach to workplace culture is very practical and really helps  executive teams – even skeptical ones – ensure that your culture is healthy, high performing, and aligned.

Amy Cappellanti-Wolf
Chief Human Resources Officer

symantec logo LSA Global

Having recently completed an acquisition that doubled our size and geographic reach, we needed to redefine our “go forward” plan to address the increasing commoditization of our marketplace.

I was very impressed with the thoughtful and practical way that LSA Global was able to bring our leadership teams together to gain focus, buy-in, and commitment to a compelling strategic plan that we created together.

Jon Troen
CEO

Mittera_Logo-LSA-Grobal

You have become our premier change leadership strategic partner. Your expertise in the human side of change is unparalleled and enabled our company to successfully implement our ERP Solution under challenging and ever-changing circumstances.

Thank you for your practical and outcome-oriented approach.

Ted Ramlet
CIO & SVP

McKesson

LSA was very thorough during all phases of our customer service strategy process.  Their time spent with management and our employees went very well.

LSA’s insights were very powerful, and their suggestions for the future were very valuable.

I can’t think of any phase of the process that wasn’t first class.

John Lynch
CEO & President

ESCI

LSA has a very unique and powerful methodology regarding learning. Their ability to overcome skepticism, obtain executive support, and create an aligned learning strategy that provides measurable business impact is second to none.

They understand your goals, flex to your needs, and solve problems. They certainly help make my job easier and are a pleasure to work with.

I highly recommend LSA to anyone trying to connect the dots between strategy, skills, knowledge, and results.

Noelle Van Vlierbergen
Human Resources Director

AKQA

Thanks a million for the great strategy and cultural alignment session for our global leadership team.

Your experience and patience to expertly deal with the inherent and complex challenges between business units uncovered many hidden truths that created a great roadmap for us to move forward as a unified leadership team.

I recommend LSA to any leader looking to shape and align organizational culture.

Juan Plaza
Geospatial Sales Manager, Latin America

Trimble Navigation

We selected LSA Global over 5 other companies to help our key executives improve their overall communication and executive presentation capabilities. LSA exceeded our expectations.

I highly recommend LSA to any executive team looking to better organize and more effectively deliver key executive-level messages — especially when the stakes are high.

Todd Power
Office of the CEO

LSA worked with our Executive Leadership Team to help create strategic clarity and alignment as we look to increase our growth rate and unlock innovation.  They masterfully handled very complex, challenging, and high stakes leaders, decisions, and cultural nuances to help us identify what matters most and move toward one unified direction.

Their practical, straightforward, and client-centric approach was refreshing.  I highly recommend them to any executive team looking to get aligned to create even higher performance.  They are lights out awesome!

Patrick Resk
Chief Financial Officer, Partner

Porter Novelli logo LSA Global

We recently hired LSA to help us take our client delivery methodology to the next level as we continue to grow and help our clients succeed.

The custom strategy and design session exceeded our expectations. They really understood our business and delivered within tight time frames. They were the best I have seen for this type of complex, visible, and strategic work.

LSA’s ability to get a group of 20+ executives from around the globe on the same page, push their thinking to new heights, and ensure an executable plan was excellent.

I would recommend LSA to anyone looking to take their strategy and strategic execution to the next level.

Rob Sturgeon
EVP Client Delivery

Service Source

LSA’s executive coach based his approach on understanding our business circumstances and strategy, as well as our leadership aspirations. The customized coaching covered all aspects of leadership; it was not simply a touchy-feely endeavor.

In fact, the focus on clear business outcomes and real life circumstances challenged me as a senior leader to develop my thinking and actions related to leading the business.”

Janet Pagano
Managing Director

Ovid

We consider LSA our true business partner.

From Strategic Facilitation and Planning to Presentation Skills and Management Training, they continue to provide excellent value and extremely high quality solutions that make an impact.

I recommend them to anyone looking for a practical approach to drive true business and people results.

Michelle A. Mitchell
Vice President, Worldwide Human Resources

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