Business Writing Training Public Workshop

How to Write Professional Communications

Course Description:

Are your emails well-written, succinct, and instructive? Do you think your e-mails get read first because of the way they are written?  Do you utilize the current best practices to write persuasively and professionally?

E-mail has become the single most important communication tool in business today. Unfortunately, poorly written e-mails damage relationships, ruin sales opportunities, and prevent career advancement. Every e-mail sent is scrutinized by its recipient – so it is vital that your e-mails create a favorable image.

Effective writing is not a natural talent. On the contrary, it is a relatively simple skill that no businessperson should be without. In this class, you’ll learn practical and useful techniques. You’ll be able to write from the readers’ point of view, organize information clearly and logically, and present a professional image of yourself and your organization.
You will learn the common pitfalls of poorly written e-mail communications and how to create e-mails that will get read first. You will enhance your learning with exercises, assessment tools, and group discussions

Interactive, Learn-by-doing, Skills-building Design:
Our active-learning approach blends interactive lectures with hands-on experiences that put the principles into practice. Faculty challenges you to examine your own management objectives and leadership style and explain why many of the current methods will not get the results you need. Throughout the program, you focus on your own current challenges. You will experiment with new approaches and behaviors in applied learning sessions, receive constructive feedback and insights from faculty and fellow professionals, and leave with specific action steps for resolving current and future challenges.

Session Topics:

Writing With Structure and Clarity

  • Learning the framework for a formal business letter
  • Breaking through writer’s block
  • Writing with structure:
    • Outlining
    • Reverse Outlining
    • Drafting
  • Recognizing common grammar mistakes

Writing Effective E-mails

  • Understanding the common pitfalls of e-mail use
  • Establishing your goal to bottom line your message
  • Writing effective subject lines
  • Checking for tone
  • Error-proofing your writing

Writing to Persuade and Influence

  • Gain and sustain your readers’ attention
  • Package your argument using proven influencing approaches
  • Identify the benefits of your written communication from your readers’ point of view
  • Anticipate and counter objections

Developing an Action Plan

  • Get work done by crafting a persuasive written communication by applying the tools and concepts from this class

Target Audience:
Business professionals at all levels who want to improve their writing and communication skills through email and other written methods.

Course Cost: $450

Duration:
One day 9:00 am – 5:00 pm

Dates / Location:
Directions to all locations will be sent with your confirmation

  • March 20, 2017 – San Francisco, CA
  • May 2, 2017 – San Francisco, CA
  • June 27, 2017 – San Francisco, CA

LSA Public Classes can be customized and delivered onsite at your company. To review the onsite program, please click here. To speak with an LSA Global Expert about your customized on-site options, please contact us.

 

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Each program is preceded by an assessment of the participants. The course is then designed to fit the specific parameters and needs of the group. The highly interactive delivery is provided by recognized experts in their fields. On the spot coaching is provided during the program and each participant receives individual follow-up after the course. Courses can be delivered in-person or virtually. Given the nature of Cisco’s business and the way we operate, these remote workshops are a must for anyone who joins our company. Their work is eye opening. Great content and fantastic delivery.

Frank J. Kuypers
Business Development Manager

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PalmSource has found our relationship with LSA extremely beneficial. We worked closely with LSA to customize the right Management Training Program solution to meet our unique business needs. LSA is a quality organization, one that I’d recommend to any company looking for a first class training and consulting partner.

Ken Boehm
Vice President of Human Resources

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Our relationship with LSA has been fantastic. We actually brag about their business value all the time. Their flexibility, focus, and ability to continuously deliver true results has been extremely refreshing and different than any other training outsourcing firm we have engaged.

Fortune 500 Financial Services Company
Senior Vice President Learning & Development

LSA has been a tremendous asset to my portfolio, both at my current company and my past company. As an HR leader, I am always looking for ways to find external resources that can provide a solution to our management training needs. LSA does that for me. Their solutions are presented in a much more leadership-oriented manner so as to be crisp, business relevant, and easy to apply right back on the job. I will continue to augment our programs using LSA solutions.

Ken Boehm
VP of Human Resources

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LSA exceeded all my expectations. We interviewed 7 potential training and consulting partners and selected LSA due to their expertise, flexibility, and breadth and depth of solutions. We were able to construct a management training course from the modules most appropriate to our needs, and are able to provide additional training from their well developed portfolio of experts. Our managers galvanized as a team throughout the session and are better prepared for the rigors of a competitive market.

Mitch Mandich
CEO

Edify

“We turned to LSA to help us custom design and deliver a leadership and management development curriculum to help drive performance. They have done an excellent job diagnosing the business situation, designing an approach that fits our culture, and delivering a first class solution.”

Sally Buchannan
VP Human Resources

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Harmonic has worked with LSA for over 8 years. We have found their partnership extremely beneficial. We recently implemented a Management Development Program that was designed and customized to support our company’s strategic initiative of hiring, building, and retaining key intellectual property and human talent. We worked closely with LSA to target and implement the right solutions with the greatest impact. I would recommend LSA to any company that’s looking for a trusted training and development partner.

Janice Passarello
Director of Human Resources

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I have worked with other training companies and found it to be more of a seller/buyer relationship than one of matching the right expertise to our business issues. That’s what LSA does – ask the hard questions, listen, and understand our business needs. We receive the benefit of their expertise from assistance with personal development plans to enhancing team performance, to looking at enterprise-wide challenges. It’s all about helping our business succeed as we grow. Right now, LSA is providing great ideas, a fresh approach, and valuable guidance as we develop our management team and accelerate our client relationship management results.

Kristin Westland-Kaune
Director, Team Development

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I’ve partnered with LSA Global at two companies now, and I consider them a valuable and trusted training and consulting resource. They recommended just the right solution to address our management development needs and have wonderful facilitators that match YuMe’s culture and style of our management team. I would highly recommend LSA Global to any company wanting to deliver quality learning solutions with a valuable learning and development partner.

Maya Paul
HR Director

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LSA’s customized Effective Presentation Skills program has helped me elevate my presentation skills to the next level. I now have a much greater self-awareness of my presentation skills and can leverage off of my strengths while working to improve upon other areas. I would definitely recommend this solution to anyone for whom business presentations are an integral part of their job.

Jim Elliott
Senior Marketing Manager

Samsung

Congratulations on your pro-activity in establishing this program and developing such an effective New Employee Orientation course.

Farhat Ali
President and Chief Executive Office

Fujitsu

I highly recommend LSA Global to anyone who is looking to improve individual or organizational effectiveness through their top quality programs and broad range of expertise.

Greg Pappas
VP of Human Resources

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The Next Generation Management Development courses have helped me communicate more effectively with my peers and teammates. By utilizing effective communication techniques such as clarifying and confirming, and asking open ended questions, I have been able to clarify and understand information in situations where I would have otherwise asked limited questions and made false assumptions.

Robert Breckner
Firmware Engineering Manager

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We contacted LSA to help us with customized management development. LSA worked with me to identify a solution that would meet our exact needs. We decided to start at the top and ran the program for our executive team. It was such a great success that we hope to roll it out companywide. We look forward to a long-term partnership with LSA Global and their team of experts.

Barry L. Byrd, SPHR
Human Resources Manager

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The Managing Virtual Teams program was extremely valuable. Your consultant/ facilitator’s fundamental knowledge of Synopsys as a company provided an incredible base to build upon while tackling the complications of managing and working with globally distributed teams. My team walked away walked away with highly useful practices and tools. It was an excellent use of our time.

Debra Martucci
Vice President, Information Technology

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