Strategy for Success—Why Growth Is Not an Option

A businessman is watering a green arrow that points up as he grows the strategy

Can you think of any strategy for business success that does not depend upon growth? Whether you consider it a leading indicator of organizational performance, or a lever for change, or a lagging outcome, growth is what signals, supports and reflects success. And it is more than that…it is the living force behind what attracts high performing talent, brand name strategic partners and desirable target customers.

High Performing Talent
When you are trying to attract and retain top talent, promising employees are far more compelled to join or stay with a company that is on a growth trajectory.  That is where the energy is. That is where they have a chance to grow and prosper. That is where they have opportunities to learn, experiment and innovate. Being part of a high growth company is exciting, energizing and fulfilling. The opposite, too, is sadly true.  When employees are stuck in a company that is shrinking, they are discouraged, frustrated and, eventually, disengaged. It is difficult to maintain morale when revenue and future prospects are fading away.

Brand Name Strategic Partners
Today, a successful strategy often requires dedicated internal and external partners. As long as their business goals are aligned with yours, strategic partners keep you competitive in the marketplace. You work together to update your products and services so you can rapidly change with customer needs. Otherwise, you fall behind…like Kodak who, even though they built the first digital camera in 1975, didn’t adapt quickly enough to digital cameras. Yes, their film was among the best and they owned 90% market share, but that did not matter when film became obsolete and they did not shift their strategy in time.  How about Borders Books? They, too had an early technical advantage based on an inventory system that could optimize and predict consumer buying behavior but failed to adapt to the digital age and changing consumer preferences. And Hummer who ignored consumer shifts against gas guzzlers as wasteful and anti-environment?

Desirable Target Customers
Customers, too, are drawn toward success. They are persuaded by prestigious brand names and compelling testimonials. They like to know that what they buy has a sound future. Growth and a positive company outlook encourage investment.

So how do you ensure you have strategic clarity that adapts the business to changing markets and supports growth?

  • Differentiated Talent: Make sure you keep your employees happy and engaged. Give them a sense of mission and opportunities for development.
  • Differentiated Value: See that you exceed customer expectations in terms of measurable value (what they need and want), quality and service.
  • Differentiated Partners: Maintain close ties with your strategic partners so that your goals stay aligned even as markets shift.

Of course, the most successful companies go further. They keep in touch with their community and act as responsible corporate “citizens” by supporting worthy causes. This kind of active involvement in helping the world be a better place not only promotes the common good but enhances the company image in a worthy and public way.

Grow in the right direction for the right reasons with the right strategy and success will follow. Growth is not an option.

To learn more, download the strategic clarity whitepaper –  Is Your Strategy Clear Enough to Act?

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We value our relationship with LSA Global. We came to LSA because we wanted to improve overall behavioral based interviewing capabilities of our managers to increase the probability of both hiring top talent and future leaders. LSA designed a highly customized solution for our business and culture. We are currently rolling out this solution to our leaders. I would highly recommend LSA Global as a top quality resource.

Rae Phillips
HR Project Manager - Training & Development, PHR

In the Next Generation Management Development courses, I was trained with skills and tools that have made me and my team more productive, motivated, and successful at communicating with other departments.

 

Kevin Ashman
Firmware Engineering Supervisor

I’ve been associated with LSA for the last 8 years and have found them to be an extremely professional, well managed full service training organization. Since working with LSA, I’ve participated in a number of solutions ranging from Performance Management to Assertiveness Training – I’ve found that the quality of the resources is superior. They are well prepared and have definitely done a considerable amount of pre-work in order to customize our culture and business into the total learning experience – making it most beneficial for our employees.

Duane Schroeder
Human Resource Manager

What a personal and professional pleasure it has been to Partner with LSA. They are truly a strategic partner with Wyse. For more than 5 years, LSA has been engaged in delivering various training and development solutions for Wyse, from custom on-site programs targeting specific core competencies, to working individually with clients to build job skills, and offering invaluable services to me and my team as we continue to build our learning programs. LSA’s representatives do more than sell a product, they offer a full service solution: they understand our business, our strategic initiatives, and the needs of our customers.

Jeff Rangel
Director of HR

Congratulations on your pro-activity in establishing this program and developing such an effective New Employee Orientation course.

Farhat Ali
President and Chief Executive Office

Fujitsu

We recently contacted LSA Global to assist us with a unique training request. We gave LSA a very short deadline and LSA custom designed a training program to meet our exact requirements within the limited time allotted to them. We found their facilitator to be well versed in the subject matter and very credible; the design provided practical and valuable information to our team of managers. I highly recommend LSA Global, particularly in the area of management training.

Julaine K. Souza
Senior Vice President

For our go to training outsourcing partner, LSA provides exactly what we want. As always, they deliver outstanding work!

Elizabeth Siebert
Director, Organizational Excellence & Development

Intuit

PalmSource has found our relationship with LSA extremely beneficial. We worked closely with LSA to customize the right Management Training Program solution to meet our unique business needs. LSA is a quality organization, one that I’d recommend to any company looking for a first class training and consulting partner.

Ken Boehm
Vice President of Human Resources

I had been working with LSA for many years with my prior company. Currently, I’m with a company who hadn’t done much basic management skills training. After identifying and presenting a program recently, our managers are excited and talking in the halls about the great experience. LSA saves us time in delivering the right training for our needs.

Phyllis Moracco
HR Director

Working with LSA Global has proven to be extremely valuable and worthwhile. LSA understands our business, has deep expertise in content areas, and tailors the programs to deliver great results. The facilitator was extremely knowledgeable about Working Globally with India and her energy and passion made the session interesting, fun, and enjoyable for all that attended. The participants walked away extremely pleased along with highly useful practices and tools. I would highly recommend LSA Global to any company that has partners or offices in India.

Glenn McGillivray
Human Resources Business Partner

Intuit

I continue to be impressed by the level of leadership development and management expertise and quality of advice and facilitation that LSA has to offer. What a smart and client-centric group of great people who really know how to help leaders attract, engage, develop and retain top talent.

Tracy Esposito
Director, HR Business Partner

LSA is an instrumental training outsourcing partner in helping us to build management capacity and strategically invest in our people. Their flexibility, depth, and breadth of expertise allows us to deliver top quality solutions that are directly tied to key business plans. Their ability to custom design, deliver, and evaluate our Management Curriculum has been excellent. They are true business partners and a pleasure to work with.

Margaret M. Mader
Vice President, Human Resources

Hyperion

LSA exceeded all my expectations. We interviewed 7 potential training and consulting partners and selected LSA due to their expertise, flexibility, and breadth and depth of solutions. We were able to construct a management training course from the modules most appropriate to our needs, and are able to provide additional training from their well developed portfolio of experts. Our managers galvanized as a team throughout the session and are better prepared for the rigors of a competitive market.

Mitch Mandich
CEO

Edify

We contacted LSA to help us with customized management development. LSA worked with me to identify a solution that would meet our exact needs. We decided to start at the top and ran the program for our executive team. It was such a great success that we hope to roll it out companywide. We look forward to a long-term partnership with LSA Global and their team of experts.

Barry L. Byrd, SPHR
Human Resources Manager

LSA has been a tremendous asset to my portfolio, both at my current company and my past company. As an HR leader, I am always looking for ways to find external resources that can provide a solution to our management training needs. LSA does that for me. Their solutions are presented in a much more leadership-oriented manner so as to be crisp, business relevant, and easy to apply right back on the job. I will continue to augment our programs using LSA solutions.

Ken Boehm
VP of Human Resources

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